Partnership Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Partnership

Agentic AI isn’t just for big, traditional banks

Article
May 12, 2026

They’re deploying agentic AI with the help of fintech partnerships.

JPMorgan strikes Olympics partnership

Article
Apr 29, 2026

This move aligns with the bank’s wider strategy to gain ground in the sports ecosystem.

Square leans on key partnerships to deliver valuable tools for merchants

Article
Feb 20, 2026

Square’s deep bench of partners offers SMBs more integrated tools to push their businesses forward.

The Big 3 Questions For Netflix — Ad Impact, Netflix House, and a Spotify Deal? | Behind the Numbers

Audio
Nov 03, 2025

On today’s podcast episode, we discuss the big 3 questions surrounding Netflix in Q3 and beyond: expectations for its ad business, the impact of Netflix House, a new deal with Spotify, or something else? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analyst, Ross Benes, and Senior Editor of Briefings, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.

American Express and UPS are a package deal for helping SMBs navigate holiday shipping

Article
Sep 11, 2025

American Express and UPS partnered to help ease the cost of shipping for small and midsize businesses (SMBs), per a press release. Amex and UPS’ partnership can help SMBs save on shipping costs and could make UPS a more attractive logistics partner—especially as other mailing providers, such as Korea Post, Norway and Finland’s carriers, Deutsche Post, and DHL Parcel Germany plan to stop US-bound deliveries due to confusion over duty charges and required data submissions.

Citi will offer a new customized portfolio powered by BlackRock

Article
Sep 05, 2025

The news: Citi Wealth is collaborating with BlackRock to create a customized portfolio offering for its clients, per a press release. The new offering is scheduled to launch in Q4 2025 pending regulatory approval. Our take: Citi is leveraging BlackRock's scale and expertise to focus on its core strength: personalized, high-level advisory services. This is part of CEO Jane Fraser’s broader strategy to streamline operations and boost profitability in Citi's wealth management division. In addition, this move highlights the opportunities that partnerships create. In this case it allows Citi to offer more personalized services through a new platform as well as through the more efficient personalized guidance of experts. This follows the bank’s recent deployment of two new AI solutions that will supercharge client communications.

JPMorgan-Coinbase partnership could change customers’ relationship with crypto

Article
Aug 01, 2025

The news: JPMorgan Chase and Coinbase partnered to offer Chase's customers new ways to access crypto. This fall, customers will be able to link Coinbase directly to their bank accounts, buy crypto with Chase credit cards, and convert rewards points to USDC, per a press release. Why this matters: This partnership is a big step toward bridging the gap between traditional finance and crypto. By letting customers use their credit cards to buy crypto or redeem their Chase Ultimate Rewards points for USDC, the companies could accelerate crypto adoption. It’s also another salvo from JPMorgan against data aggregators and open banking firms after the bank announced that it would charge these companies to access customer data—particularly around payments. JPMorgan is integrating directly with Coinbase rather than using APIs from a company like Plaid.

Community banks view embedded finance as crucial to survival

Article
Jul 15, 2025

The news: Virtually all community bank leaders (99%) see embedded finance as important for their institutions' long-term survival, with 60% considering it extremely important, per a recent study by Treasury Prime. Our take: Embedded finance is a popular and effective avenue for community banking growth—if pursued with careful consideration and a priority on compliance. And there's an opportunity to maximize marketing opportunities when entering such partnerships.

McDonald’s and Krispy Kreme pull the plug on their partnership

Article
Jun 24, 2025

The news:The Krispy Kreme–McDonald’s marriage is ending. The announcement comes less than two months after the companies said they were pausing a nationwide rollout—despite doughnuts being available in 2,400 McDonald’s locations—to reassess the profitability of the expansion. Our take: The breakup with McDonald’s comes at a tough time for Krispy Kreme—and for many other quick-service chains. The company has pulled its 2025 forecast, paused its dividend, and is now refocusing on what matters most: boosting cash flow, improving efficiency, and growing in a way that actually makes money in the US. The McDonald’s partnership gave Krispy Kreme more visibility, but not enough profit. With costs rising and margins getting tighter, the company is shifting its focus from rapid expansion to ensuring its business is built to last.

OpenAI’s nonprofit U-turn puts Microsoft’s AI dominance in jeopardy

Article
May 12, 2025

As OpenAI downshifts profit goals, Microsoft may trade revenues for long-term access, reshaping one of AI’s most powerful partnerships.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Chime’s new partnership will expand its reach with the youngest banking customers

Article
Apr 29, 2025

This could give Chime access to more Gen Alpha and Gen Z customers.

Delta and Uber team up to hold onto value-conscious consumers

Article
Apr 22, 2025

Delta SkyMiles members can now earn points on Uber and Uber Eats: The tie-up aims to cement loyalty at a time when consumers are increasingly price-sensitive.

Why Google is investing billions in Anthropic—but not buying It

Article
Mar 12, 2025

: Its low-stakes investment strategy lets it back Claude’s standout coding abilities while sidestepping antitrust heat.

What Dave’s move to Coastal Financial means for BaaS

Article
Mar 06, 2025

After its banking partner’s regulatory issues, fintech Dave aligned with Coastal Financial.

Brands, retail media networks eye co-branded creative

Article
Feb 18, 2025

2025 will be the year of “true co-branded storytelling” for retail media creative formats, according to Brian Monahan, global client president, head of retail media solutions at Dentsu.

Meta-Reuters partnership signals integration of credible news with social media and AI

Article
Oct 28, 2024

By integrating Reuters content, Meta aims to enhance its AI’s credibility and drive ad revenue while carefully reentering the news domain.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or