The trend: Virtually all community bank leaders (99%) see embedded finance as important for their institutions' long-term survival, with 60% considering it extremely important, per a recent study by Treasury Prime.
How we got here: Community banks are actively pursuing embedded finance partnerships, which they see as instrumental to future growth and the ability to balance innovation and compliance. It also allows banks to reach new customers and open new revenue streams.
Without it, they risk falling behind larger institutions when it comes to digital innovation—which can trigger customer attrition, especially among younger consumers.