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EMARKETER

How banks can make the most of a major sports partnership

Article by Lauren Ashcraft  |  Feb 13, 2025
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How banks can make the most of a major sports partnership
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Topics
Banking
US

The news:  Philadelphia Eagles’ exclusive banking partner Firstrust Bank—a $5.2 billion financial institution (FI) based in the Philadelphia region—has made the most of the NFL team’s success, per The Business Journals. 

The strategy: Firstrust signed an eight-year contract with the team in 2020, per The Business Journals. And since then, the bank has boosted its brand through Eagles-related marketing, including:

  • Branding its website around the partnership, and updating it to highlight the team’s Super Bowl win

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