Partnership Trends & Statistics

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Sizing up Shein: How it fared in 2023 and what 2024 has in store

Article
Dec 12, 2023

Shein is moving ahead with its public debut, taking on some competitors (like Amazon and Temu) while teaming up with others (like Forever 21). Though a brick-and-mortar footprint doesn’t seem to be a part of Shein’s plan yet, it could take a cue from other fast-fashion brands, like H&M and Zara, and establish a physical presence to engage with offline shoppers.

Reimagining Retail: What's happening on TikTok Shop and how it compares with Instagram's social commerce

Audio
Nov 22, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

Wise targets overseas expansion and strengthens domestic offering to fuel growth

Article
Jun 21, 2023

The fintech is focused on expanding in foreign markets like India and improving products at home with higher-rate savings accounts.

Worldpay can help Affirm revitalize user growth

Article
Jun 01, 2023

The partnership opens up the provider to a massive merchant network, which can help it add users and grow volume.

Klarna heaps praise on AI and partnerships as it edges toward profit

Article
May 30, 2023

Klarna hailed AI’s potential, but it needs to consider how the tech can bring benefits that competitors can’t replicate.

Partnerships afford luxury brands high-end outcomes | Sponsored Content

Article
May 12, 2023

For luxury brands, tapping into the partnership channel presents a unique opportunity to reach new audiences and maximize brand awareness. The pay-for-performance partnership model mitigates risk by allowing luxury brands to work with partners that can curate rich stories all the way down the purchase funnel for an established community.

Surging cross-border growth helped Mastercard beat Q1 estimates

Article
Apr 28, 2023

Resilient consumer spending was a bright spot for Mastercard, but higher costs squeezed profits in Q1.

Trouble is brewing in Microsoft-OpenAI collaboration, increasing acquisition likelihood

Article
Mar 23, 2023

Friction developing between Microsoft and OpenAI: The tech companies compete for AI customers under a profit-sharing model that could undermine Microsoft’s cloud growth. An acquisition attempt is likely.

NTT and Cisco create private 5G juggernaut

NTT and Cisco create private 5G juggernaut

Article
Mar 03, 2023

Private 5G partnership could boost enterprise adoption: The rise in ransomware and security exploits in enterprise will accelerate private 5G solutions. Provider consolidation can go a long way in gaining adoption.

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China faces reckoning after sputtering economic growth

Article
Jan 18, 2023

Slowing growth forces Beijing to capitulate to Big Tech: Facing the weakest growth in decades, China seeks cooperation with the EU and will loosen its iron grip on tech monoliths to spur the economy.

Instagram shutters its native affiliate program, but interest in partnerships remains strong | Sponsored Content

Article
Sep 12, 2022

In 2021, affiliate marketing investment drove $71 billion in ecommerce sales and a 12-to-1 return on ad spend, illustrating that this area is still booming for creators and the brands that support them.

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