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P2p Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for P2p
US Real-Time Payments Explainer

US Real-Time Payments Explainer

Report
Oct 17, 2024

Two US payment systems—FedNow and the RTP network—are driving real-time payments growth. New features, industry innovation, and emerging use cases will help them overcome implementation hurdles.

US Cash-Back Credit Card Emerging Features Benchmark 2024

US Cash-Back Credit Card Emerging Features Benchmark 2024

Report
Oct 07, 2024

Leading cash-back credit cards need to drive acquisition in a cutthroat segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

Venmo adds scheduled payments to catch up to other P2P apps

Article
Oct 03, 2024

This feature will help Venmo catch up to other P2P apps and bring in more frequent users.

US Payments Digital Ad Spending 2024

US Payments Digital Ad Spending 2024

Report
Sep 23, 2024

Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.

Apple Cash adds ID verification to help protect users from fraudsters

Article
Aug 23, 2024

The update should help consumers feel safer using the P2P app, which may help boost Apple Cash adoption

P2P transaction value growth will rapidly outpace user growth

Article
Jun 03, 2024

It’s getting harder for apps to grow their user bases.

US Mobile P2P Payments Forecast 2024

US Mobile P2P Payments Forecast 2024

Report
May 28, 2024

US P2P apps need to tap new uses and services to stay competitive, especially amid Zelle’s dominance. Here’s how each app sizes up and differentiates to attract younger generations.

Credit is the digitization winner, and mobile P2P payments may have a cap, per Fed survey

Article
May 17, 2024

As consumers made more payments than ever in 2023, new trends are emerging

The State of Payment Transaction Types

The State of Payment Transaction Types

Report
Apr 26, 2024

In the fourth of five reports in our “Payments Ecosystem” collection, we look at what’s influencing growth across P2P, remittance, bill pay, payroll, and B2B transactions—and what it means for payment providers.

X makes payments a 2024 goal but faces steep challenges

Article
Jan 12, 2024

The P2P payments space is deeply entrenched by competitors that have large networks of loyal users

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Payments Trends to Watch in 2024

Payments Trends to Watch in 2024

Report
Jan 05, 2024

Fintechs, banks, and the government will reshuffle the payments deck in 2024. New features and competition will redefine the digital wallet user experience, and FedNow will pivot payment flows in new directions.

US Cash-Back Credit Card Emerging Features Benchmark 2023

US Cash-Back Credit Card Emerging Features Benchmark 2023

Report
Nov 03, 2023

Leading cash-back credit cards need to drive acquisition in an increasingly competitive segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

Mobile P2P providers in Canada need an updated strategy to boost muted adoption

Article
Oct 23, 2023

Just a third of adults in Canada will use mobile peer-to-peer (P2P) payments this year, and adoption will barely grow through 2027. Mobile banking apps and digital wallets must rethink their strategies to capture P2P users—making the most of a population that doesn’t yet have strong P2P brand loyalty.

Canada P2P Payments Forecast 2023

Canada P2P Payments Forecast 2023

Report
Oct 03, 2023

Mobile P2P payments are struggling to capture users in Canada. But banks and digital wallet providers can lean into their respective strengths to create a rosier outlook for growth.

UK P2P Payments Forecast 2023

UK P2P Payments Forecast 2023

Report
Sep 20, 2023

UK mobile P2P payments usage growth has a case of the doldrums—but bank and digital wallet providers can explore several options to give it a boost.

Gen Z Consumer Payment Habits

Gen Z Consumer Payment Habits

Report
May 22, 2023

Gen Zers are flocking to emerging payment methods, but card-based options, led by debit cards, remain supreme. Payment providers must align offerings with Gen Z’s preferences now as their spending power grows.

Visa+ brings interoperability to the P2P space, starting with PayPal

Article
Apr 12, 2023

Visa+ will connect Venmo and PayPal before expanding to other wallets. Here's what it means for P2P apps.

Payment Channels and Types of Transactions

Payment Channels and Types of Transactions

Report
Feb 28, 2023

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

The State of Payment Methods

The State of Payment Methods

Report
Feb 28, 2023

Digital payment methods continue to displace cash and checks in the US payments ecosystem. But after a pandemic-driven crest, growth is moderating amid economic uncertainty, resetting the stakes for share of wallet.

Major US banks plan to take on ApplePay and PayPal with a new digital wallet

Major US banks plan to take on ApplePay and PayPal with a new digital wallet

Article
Jan 24, 2023

Major banks are jointly developing a digital wallet to fend off competitors. But the execution must be flawless to succeed.

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