P2p Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for P2p

Zelle expands P2P services to small FIs and credit unions serving minorities

Article
Mar 30, 2026

Expanding its access program to MDIs can help Zelle steal share from Cash App’s main demographic.

American Express outlines agentic ambition in 2026 shareholder letter

Article
Mar 27, 2026

in shareholder letter, Amex points to deepening integrations with its assets with AI platforms.

Venmo expands P2P network to 200 million more PayPal users

Article
Mar 24, 2026

Venmo users now can send P2P payments to PayPal users worldwide with just a phone number.

Zelle breaks into nonprofit charitable donation volume

Article
Mar 13, 2026

The P2P provider is growing its use cases to draw more users.

X Money early access will begin in April, per Musk

Article
Mar 10, 2026

After multiple false starts, Musk is hoping high APRs and app stickiness gives X a shot at superapp status

PayPal attracts takeover interest from Stripe after ‘transition year’ flop

PayPal attracts takeover interest from Stripe after ‘transition year’ flop

Article
Feb 24, 2026

As PayPal’s stock tumbles, Stripe is reportedly interested in buying some or all of the company.

Zelle’s 20% volume growth signals hot competition in P2P arena

Article
Feb 12, 2026

Zelle far outpaced other P2P rivals, suggesting its bank-based advantages endure.

Bankers see nonbank payment firms as a primary threat

Article
Feb 09, 2026

Banks do not face primary-account switching overnight but may slowly bleed customers and struggle to attract first-time account owners.

Klarna EU P2P rollout is a warning shot to Venmo, Zelle

Article
Jan 15, 2026

European users can now send money in-app as Klarna pushes into core banking territory.

Data Drop: 5 Charts You Need in 2026

Data Drop: 5 Charts You Need in 2026

Report
Dec 29, 2025

Major shifts from aging cohorts to rising media time and uneven AI adoption set the stage for another unpredictable year. Here are five charts to help your business understand these changes and kick-start the new year.

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Pay by Bank Explainer 2026

Pay by Bank Explainer 2026

Report
Nov 26, 2025

Thanks to open banking and real-time payments, pay by bank has become a promising card alternative, offering speed, low costs, and security. But US adoption remains limited. This report dives into what’s holding it back and what can boost growth.

Banks want social platforms to help combat P2P fraud

Article
Sep 19, 2025

Early Warning Services, the company behind Zelle and Paze, submitted a five-point plan to US financial regulators to combat fraud. While a multi-sector approach could be a good idea in theory, it may also deflect from each financial player’s responsibility to secure every transaction. If FIs want customers to trust that their money is safe with them, they can’t blame their partners for fraudulent transactions that customers use their mobile banking apps to make. But clearly, the traditional siloed approach to combating fraud isn’t working against sophisticated criminal rings that operate across multiple platforms.

EWS’ Zelle captures big volume growth in essential categories

EWS’ Zelle captures big volume growth in essential categories

Article
Sep 18, 2025

Early Warning Services’ Zelle disclosed double-digit year-over-year (YoY) growth across critical segments during the first half of 2025, per a press release. With P2P’s absence in Zelle’s volume increase list, the platform holds firm hold on essential payments, but seemingly has failed to disrupt established use patterns among users who still differentiate between smaller transactions—Venmoing a friend back for coffee—and large, major payments, such as Zelle-ing a landlord monthly rent.

Cash App releases parental controls for P2P payments, rolls out Timothée Chalamet ad for retail payments

Article
Jul 17, 2025

The news: Cash App rolled out an extra layer of protection for minors’ P2P payments, with automatic flagging for sponsors (parents or guardians) to approve risky requests. Our take: Attracting young users at the beginning of their financial lives can yield long-term loyalty to the app.

How Block’s reliance on Cash App contributed to rough Q1 earnings

Article
May 02, 2025

Macroeconomic uncertainty and an overreliance on Cash App led the company to slash its full-year guidance

Why Gen Zers are turning their backs on credit cards

Article
Apr 11, 2025

Budgeting concerns, high interest rates, and other factors are pushing the generation to alternatives.

How Zelle shutting down its app is a sign of its success

Article
Apr 01, 2025

The P2P player was able to make this pivot thanks to the success of its integration in banks’ apps, which currently lead to 98% of its transactions

Monzo adds expense-splitting feature to boost customer engagement

Article
Mar 25, 2025

The option can help boost customer engagement and build its brand awareness among potential new customers

Tossing CFPB’s digital wallet rule would be a win for payment apps

Article
Mar 06, 2025

The rule would require larger payment apps to be regulated like banks. Ending this rule would be a win for Apple Pay and Google Wallet

CFPB drops Zelle lawsuit in major win for P2P player

Article
Mar 04, 2025

It’s a major win for the P2P player as the Trump administration dismantles the agency

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