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Online shopping Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Online shopping

Reimagining Retail: The unknown history of Cyber Monday

Audio
Nov 15, 2022

On today's very special holiday episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Dan Hess, global chief product officer of The NPD Group, to unearth the long-lost history of Cyber Monday. Before it became an industrywide phenomenon in 2005, Dan and his team at Comscore were among the first to "discover" the spike in online shopping that happened the Monday after Thanksgiving—as far back as 2002. Find out what caused this phenomenon to take place, why there was so much misinformation about Cyber Monday in the early days, and what the day was originally called.

UK Ecommerce Forecast 2022

UK Ecommerce Forecast 2022

Report
Jul 29, 2022

The UK’s total retail sales growth will slow in 2022 amid a challenging economy. Ecommerce sales will see the most significant slowdown—4.2% in 2022 versus 16.0% in 2021. But digital will still account for 35.9% of the country’s total retail sales this year.

Western Europe Ecommerce Forecast 2022

Western Europe Ecommerce Forecast 2022

Report
Jul 29, 2022

Total retail sales volume in Western Europe will surpass $4.7 trillion in 2022 and reach $5.096 trillion in 2025. While retail sales will rise 1.4% this year, ecommerce sales will jump an estimated 5.1%, as digital claims an ever-larger slice of total sales.

The Weekly Listen: Does Google own the internet, Big Tech wants live sports, and BNPL in flux

Audio
Jul 28, 2022

On today's episode, we discuss how much longer Google can own the internet, whether buy now, pay later (BNPL) is in flux, how much Big Tech companies want live sports, whether online shopping is confusing, how best to market to Gen Z, an unpopular opinion about buying things on social media, what influences gas prices, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.

The Daily: Why CTV is having its moment, 'issue advocacy' segments, and shopping while streaming

Audio
Jul 27, 2022

On today's episode, we discuss why connected TV (CTV) is having its moment, what kinds of targeting capabilities exist, and what measurement metrics matter most. "In Other News," we talk about bringing "issue advocacy" segments to TV and what to make of Roku and Walmart teaming up to make streaming the next online shopping destination. Tune in to the discussion with Jeff Teng, vice president, business development at MNTN, and our analyst Evelyn Mitchell.

The future of Amazon ads, Walmart preps for battle, and is the internet becoming QVC?

The future of Amazon ads, Walmart preps for battle, and is the internet becoming QVC?

Audio
Dec 09, 2021

On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and whether America's internet is turning into a QVC-like shopping channel. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

How online shopping will evolve in 2022, Heinz's plantable labels, and A&W apparel

How online shopping will evolve in 2022, Heinz's plantable labels, and A&W apparel

Audio
Dec 06, 2021

On today's episode, we discuss which shopping channel will make the biggest splash in 2022, where augmented reality will be, and how much online shopping will grow next year. We then talk about Heinz's limited edition plantable labels and whether people will pay $700 for an A&W jacket. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

Consumer Behavior’s Impact on Online Marketplaces in 2022 | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Nov 18, 2021

Trends and Predictions Backed by 2,000+ US Survey Respondents

The Weekly Listen: Amazon's 'fourth screen' robot, the creator economy, and noticing ads

The Weekly Listen: Amazon's 'fourth screen' robot, the creator economy, and noticing ads

Audio
Oct 29, 2021

On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you’ve been dreaming about, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and senior analysts at Insider Intelligence Audrey Schomer and Ross Benes.

Amazon's department store, Warby Parker's going public, and is the online shopping boom over?

Amazon's department store, Warby Parker's going public, and is the online shopping boom over?

Audio
Sep 08, 2021

On today's episode, we discuss why Amazon is diving into department stores, what they might look like, and what kind of impact they might have. We then talk about how some other retail giants fared in Q2, whether the online shopping boom has run its course, and where Warby Parker and Allbirds go from here. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

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For Burrow, Showrooms Help Simplify the Furniture-Buying Experience

Article
Aug 27, 2021

Shopping for furniture can be overwhelming whether online or in-store. It’s something the co-founders of Burrow found out firsthand years ago when they were looking to invest in their own big-ticket items.

France and Germany Ecommerce Forecasts 2021

France and Germany Ecommerce Forecasts 2021

Report
Jul 12, 2021

The pandemic boosted retail ecommerce sales across the world and fueled double-digit gains in France and Germany in 2020. This year, both countries will see single-digit growth, as physical retail begins to recover.

Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales

Article
Jun 16, 2021

Following nearly 10 years of double-digit growth, ecommerce sales in Canada surpassed 10% of total retail sales for the first time last year, reaching 12.7%. Since 2019, ecommerce sales have nearly doubled their share, reaching $64.51 billion this year.

The real value of privacy, Google's first brick-and-mortar store, and kids shopping online

The real value of privacy, Google's first brick-and-mortar store, and kids shopping online

Audio
May 27, 2021

On today's episode, we discuss whether a federal privacy law is still expected this year, some case studies of how companies are building trust in emerging technologies through privacy, and some best practices on how to differentiate on privacy. We then talk about major retailers' Q1 earnings, why Google is opening a brick-and-mortar store, and whether kids being able to shop online by themselves will catch on. Tune in to the discussion with Insider Intelligence senior analyst Sara M. Watson and analyst Daniel Keyes.

Publishers and Commerce 2021

Publishers and Commerce 2021

Report
Apr 09, 2021

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

Social commerce offers the promise of discovery—but not without challenges

Social commerce offers the promise of discovery—but not without challenges

Article
Mar 18, 2021

The dominant digital path to purchase begins with a product search—often unbranded—during which the consumer demonstrates intent. They are subsequently delivered paid and organic results for relevant brands and retailers, steering them in the direction of a conversion event. But what about all those times when a consumer doesn’t know what they want? That’s the opportunity for discovery, and where social commerce platforms are beginning to fill the void.

Media-Commerce Convergence: Understanding the new media value chain

Article
Feb 22, 2021

Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.

In Canada, ecommerce will continue to be boosted by necessity

In Canada, ecommerce will continue to be boosted by necessity

Article
Feb 16, 2021

Retail ecommerce was thrust forward in 2020, mostly due to periodic stay-at-home measures enacted across the country. During mandated quarantines in the first wave of the pandemic and a second wave in the fall that coincided with the holiday shopping season, consumers shopped online to a degree they never had before. Retailers in Canada quickly adapted to these new conditions, setting them up for continued high volumes of online ordering in 2021.

The customer is always right: The reason why 60% of internet users hesitate when shopping online

The customer is always right: The reason why 60% of internet users hesitate when shopping online

Article
Jan 25, 2021

To buy or not to buy–here’s why internet users turn away from brands when online shopping

Worldwide ecommerce will approach $5 trillion this year

Worldwide ecommerce will approach $5 trillion this year

Article
Jan 14, 2021

Despite a challenging year for retail in 2020, we estimate that worldwide retail ecommerce sales posted a 27.6% growth rate for the year, with sales reaching well over $4 trillion. This represents a substantial uptick from our mid-pandemic assessment that global ecommerce would decelerate to 16.5% growth and demonstrates the remarkable extent to which consumers transitioned to ecommerce last year.

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