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Online shopping Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Online shopping

US Ecommerce Sales Grew by Nearly a Third in Q2

Article
Sep 01, 2020

As many Americans continue to stay at home, it's no surprise that consumers spent heavily on ecommerce: In Q2 2020, US retail ecommerce sales grew by almost a third (31.8%) from the previous quarter, or 44.5% year over year.

More than Half of Internet Users Have Purchased Groceries Online

Article
Aug 12, 2020

The coronavirus pandemic is pushing consumers to buy essential products digitally, rapidly accelerating the development of the online grocery industry in the US.

Majority of US Shoppers Will Turn to Digital for Holiday Shopping Needs This Year

Majority of US Shoppers Will Turn to Digital for Holiday Shopping Needs This Year

Article
Aug 11, 2020

Many consumers’ shopping behaviors have moved online in recent months, and that trend is likely to continue through the holiday shopping season.

Nearly Half of Boomers Have Increased Digital Spending Since The Pandemic

Nearly Half of Boomers Have Increased Digital Spending Since The Pandemic

Article
Aug 10, 2020

Social distancing and stay-at-home measures have upended the shopping habits of US consumers across generations, including older cohorts.

What Digital Shopping Habits in the UK May Look Like Post-Pandemic

What Digital Shopping Habits in the UK May Look Like Post-Pandemic

Article
Aug 02, 2020

UK consumers’ shopping habits have undergone a change that is unlikely to be reversed. According to our latest forecast, nonecommerce retail sales will drop by 16.0% this year, followed by a recovery in 2021. However, sales will never reach pre-pandemic levels.

COVID-19's Impact on Worldwide Retail Will Be Worse than the Great Recession

Article
Jul 13, 2020

Total retail sales worldwide are expected to hit $23.358 trillion in 2020, down 5.7% from 2019—and nearly 12% below our pre-pandemic estimate of $26.459 trillion.

Will Big Ecommerce Players Be the Biggest Winners in Germany?

Article
Jul 06, 2020

If the coronavirus pandemic has produced any winners in the retail sector, digital merchants are among that number.

The Ecommerce Game Is a Tale of Two Countries, and China’s Companies Are Pulling Ahead

The Ecommerce Game Is a Tale of Two Countries, and China’s Companies Are Pulling Ahead

Article
Jul 05, 2020

China is the largest digital market in the world, leading all countries in terms of ecommerce, mcommerce and social commerce. It’s also home to many of the largest ecommerce conglomerates, including Alibaba and JD.com, who are generating sales at a scale that far exceeds that of companies in the US—including Amazon.

US Ecommerce Will Rise 18% in 2020 amid the Pandemic

US Ecommerce Will Rise 18% in 2020 amid the Pandemic

Article
Jul 02, 2020

After eMarketer's February 2020 forecast projected modest growth of 2.8% to $5.621 trillion in total US retail sales, the coronavirus pandemic then took the US economy by storm, causing closures, stay-at-home orders, and a decline in the demand of non-essential goods.

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Mobile Shopping Gains Are Likely to Stick in the Future

Mobile Shopping Gains Are Likely to Stick in the Future

Article
Jun 21, 2020

As lockdowns slowly lift in the US, retailers face a changed shopping landscape. With lingering fears over renewed outbreaks, many consumers are wary of returning to stores.

How Consumers' Spending Habits, Media Consumption and Brand Perceptions Have Shifted During the Pandemic

How Consumers' Spending Habits, Media Consumption and Brand Perceptions Have Shifted During the Pandemic

Article
Jun 12, 2020

As the coronavirus pandemic leaves many fearing for their health and jobs, consumers are shifting their time and money toward things with immediate utility in daily life. But they're not entirely closed off to companies with products that don't fall under that category — brands can still prove their value during the crisis by providing help to others.

Comfort Levels with Digital Buying and Physical Retail Have Changed in Canada

Comfort Levels with Digital Buying and Physical Retail Have Changed in Canada

Article
Jun 10, 2020

Confined to their homes, consumers now have more than the impetus of convenience to shop online. It’s become necessity for many people—a condition that will likely boost ecommerce habits for years to come. Nearly four in five adults (79%) in Canada spent 20% or less of their total shopping budget online prior to COVID-19, according to a Forum Research poll in April 2020.

China’s Retail Sector Begins Long and Winding Recovery

China’s Retail Sector Begins Long and Winding Recovery

Article
May 28, 2020

Weeks after China lifted its lockdown restrictions placed months ago to help stop the spread of the coronavirus, there’s a sliver of hope for the country’s retail sector.

What Grocery Retailers Can Learn from the Past Weeks

What Grocery Retailers Can Learn from the Past Weeks

Article
May 05, 2020

Grocery companies—and more specifically their systems and services—have really been put to the test amid the pandemic. Many grocers are having trouble keeping items on the shelves. And even the most prepared are encountering issues with supply chain logistics.

The History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce

Article
Dec 01, 2019

The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.

China Ecommerce 2019

China Ecommerce 2019

Report
Jun 27, 2019

Growth of retail sales in China is declining, due to economic and geopolitical challenges, and will not overtake the US until 2021. But retail ecommerce has continued to flourish in some surprising ways under these current circumstances.

Freebies Can Motivate Trial of D2C Brands

Freebies Can Motivate Trial of D2C Brands

Article
May 20, 2019

According to a March 2019 survey from consumer intelligence platform Toluna, more than one in four US internet users would be motivated to consider trying a new direct-to-consumer (D2C) brand if they were offered a free trial period.

Smartphones Will Account for More than One-Third of Ecommerce Sales in 2019

Smartphones Will Account for More than One-Third of Ecommerce Sales in 2019

Article
Apr 04, 2019

Smartphone retail mcommerce sales will make up 34% of all US ecommerce sales this year, reaching $203.94 billion. While desktop purchases still dominate—amounting to $331.85 billion in 2019—they are growing at a rate of just 5.0%.

These Three Industries Have Huge Potential Online

Article
Feb 27, 2019

Food and beverage, personal care and auto parts products have traditionally lagged behind in ecommerce, but when you look more closely, it’s easy to see significant growth potential.

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