Retail is in the midst of a radical transformation. In this eMarketer analyst report, we look at what to expect for the US retail and ecommerce markets in 2019, and share key trends that will have an impact on shopper behavior and retailer performance.

This year, mobile commerce sales in the US will account for 39.6% of total retail ecommerce sales—reaching $208.1 billion.

Already firmly established in the US ecommerce market, Amazon is ramping up its international efforts. Prime is the primary driver behind its global growth, but the membership program looks very different from country to country.

Even with the ubiquity of digital buying, the in-store shopping experience continues to have importance. And even more so with younger consumers.

For digital sales, delivery might not seem as important as a product itself, but many shoppers judge a retailer on its last-mile capabilities. Loyalty can be made or broken based on cost, speed and accuracy of shipping.

Three regional executives from eBay, OLX and PayPal discuss ecommerce trends in the region and how their companies found early success in the market.

Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.

This report analyzes the holiday shopping habits of consumers in Europe, particularly the adoption of Black Friday.