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Online shopping Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Online shopping
US Ecommerce by Category 2024

US Ecommerce by Category 2024

Report
Mar 20, 2024

Growth has slowed, but bright spots remain in key categories.

How Amazon’s genAI-powered Rufus could fuel growth

How Amazon’s genAI-powered Rufus could fuel growth

Article
Mar 05, 2024

Can Rufus transform how shoppers navigate Amazon? The genAI-powered tool creates a more engaging experience that could drive consumers to the retail giant for advice and inspiration.

How TikTok, Temu, and Sephora are making online shopping fun

Article
Jan 09, 2024

For some, shopping online is functional, enabling consumers to get what they want quickly, without straying from their budget or list. By creating a more engaging ecommerce experience, retailers can make shopping online fun, enticing consumers to browse and buy like they might in-store—and perhaps, increasing their basket.

Shoppers are most likely to take their time while browsing for apparel

Shoppers are most likely to take their time while browsing for apparel

Article
Jan 09, 2024

71% of US adults prefer to take their time while shopping online for clothes and shoes, according to November 2023 Kearney data.

The Weekly Listen: How much can tech help the travel rebound, what the NFL + shopping equals, and ChatGPT in 2024

Audio
Dec 08, 2023

On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Holiday season check-in: How Q4 is going and what that means for the rest of the year

Article
Dec 07, 2023

Recently, both Walmart and Target have warned that consumers’ cautious spending habits may lead to a sluggish holiday season this year. Were they right to be worried? Here’s how the holiday shopping season is going so far.

Reimagining Retail: What to expect from the rest of the holiday season

Audio
Dec 06, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the Thanksgiving numbers look, why folks are online shopping more this season, and where the ecommerce ceiling is. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the remaining few weeks of holiday shopping. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

The Weekly Listen: Can an AI pin replace the smartphone, shopping Amazon on Instagram, and the next big social app

Audio
Nov 21, 2023

On today's podcast episode, we discuss whether Humane's new AI pin is about to become as ubiquitous as the smartphone, just how much ground brick-and-mortar retail will give to online shopping, the next big social media app, if folks will start shopping on Amazon right from their Facebook and Instagram feeds, how news consumption on social media is changing, which airlines carry the most passengers, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Max Willens and Yory Wurmser.

Southeast Asia Ecommerce Forecast 2023

Southeast Asia Ecommerce Forecast 2023

Report
Aug 10, 2023

Retail ecommerce sales growth in Southeast Asia, which has been blazing ahead in recent years, is set for a slowdown as the global economy faces challenges and tech funding shrinks. This year, the Philippines and Malaysia will lead the region in growth.

What marketers need to know about mcommerce in 5 charts

What marketers need to know about mcommerce in 5 charts

Article
Aug 04, 2023

As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.

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India Ecommerce Forecast 2023

India Ecommerce Forecast 2023

Report
Aug 02, 2023

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future—we estimate that online sales will account for only 10.0% of total retail by 2027.

Where in the world is internet use rising the fastest?

Where in the world is internet use rising the fastest?

Article
May 25, 2023

Internet use is growing the fastest in the Middle East and Africa, where about 80 million more people will go online at least once per month between 2023 and 2027, according to our forecast. Roughly 60% of the global population will use the internet regularly.

TikTok, Meta, and YouTube refine social commerce strategies

Article
May 05, 2023

TikTok is going all-in on in-app purchases; Meta is focused on shoppable ads; and YouTube hopes to gain a competitive advantage through its strong creator relationships. All of this is happening as we forecast US retail social commerce sales will grow nearly 30% this year to hit $68.92 billion

3 challenges facing today’s malls—and how retailers can overcome them

Article
Apr 19, 2023

Malls are struggling to stay profitable as consumer behaviors change and shopping moves even more online. While foot traffic and occupancy rates are down, there are some opportunities for growth. By changing up their retail mix and mastering the omnichannel experience, malls can regain relevance among shoppers.

Strategically positioning your business in the age of D2C ecommerce | Sponsored Content

Article
Apr 19, 2023

D2C ecommerce is rapidly evolving, driven by digital marketing, AI-enhanced personalization, sustainability, and more. By identifying and leveraging these emerging trends, businesses can effectively adapt to this competitive environment and address the dynamic expectations of consumers today.

Returns surged during the pandemic-fueled ecommerce boom, but some relief is in sight

Returns surged during the pandemic-fueled ecommerce boom, but some relief is in sight

Article
Feb 15, 2023

Online purchases will account for a growing share of total US retail returns.

Reimagining Retail: How Walmart is staying in the online shopping race with Amazon, and what the future holds

Audio
Jan 24, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the power of Walmart: how Walmart is trying to stay in the online shopping race with Amazon, how Walmart+ is getting on, and what to make of its retail as a service offerings. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of Walmart. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

The Daily: 2023 forecast trends—A grocery click-and-collect bright spot, a dip in online shopping, and more

Audio
Jan 18, 2023

On today's episode, we discuss a part of digital ad spending that will overperform this year, why some countries will see a dip in online shopping, what will happen to time spent on social platforms, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Zach Goldner, and director of forecasting Oscar Orozco.

UK consumers prefer that banks use biometric data to confirm their identities

UK consumers prefer that banks use biometric data to confirm their identities

Article
Dec 19, 2022

Consumers have noticed this uptick after identity fraud losses topped £15.3M last holiday season. Many are on board with using biometric data to speed up the process.

Holiday Shopping in Western Europe

Holiday Shopping in Western Europe

Report
Dec 08, 2022

In this visual report, we dive into major holiday shopping events in 5 Western European countries, as well as total sales and consumer behavior surrounding these events.

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