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The Daily: Why CTV is having its moment, 'issue advocacy' segments, and shopping while streaming

Audio by Rachel Hasson, Evelyn Mitchell  |  Jul 27, 2022
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The Daily: Why CTV is having its moment, 'issue advocacy' segments, and shopping while streaming
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eMarketer Podcast
United States

On today's episode, we discuss why connected TV (CTV) is having its moment, what kinds of targeting capabilities exist, and what measurement metrics matter most. "In Other News," we talk about bringing "issue advocacy" segments to TV and what to make of Roku and Walmart teaming up to make streaming the next online shopping destination. Tune in to the discussion with Jeff Teng, vice president, business development at MNTN, and our analyst Evelyn Mitchell.

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Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN Performance TV makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.

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