With new feed-customization and business tools, it’s primed for deeper user engagement. But as ads roll out, brand safety worries could stall advertiser interest.

For publishers, genAI is changing everything from search referrals to the way they produce content.

AI darlings split the spotlight: Anthropic’s $30 billion valuation underscores its safety focus and enterprise ties, while Perplexity, worth $9 billion, battles legal woes and bets on ads to stay competitive.

Physical campuses for creators set to return: These spaces could offer creators and brands opportunities to collaborate and learn as the industry professionalizes.

OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.

Snap introduces new AR glasses and creator tools: Updates include a unified entertainment feed and simplified app experience, positioning Snap to compete with TikTok and Meta.

YouTube's growth continues: Ad revenues rise, Shorts’ outlook improves, and AI tools expand despite challenges from competition and ad blockers.

US P2P apps need to tap new uses and services to stay competitive, especially amid Zelle’s dominance. Here’s how each app sizes up and differentiates to attract younger generations.

Google’s I/O showcases bold AI integration across products: The announcements show its marketplace strength but it’ll need an effective monetization strategy to beat the competition.

Roblox introduces immersive video ads to capture Gen Z's attention: New ad format expected to boost brand engagement and user actions.

YouTube boosts creator income with Members Only Shorts, challenging TikTok's paywall feature: The battle for creator allegiance and platform supremacy escalates.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.

Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what’s in store.

Meta proposes ad-free subscriptions for EU users: A strategic shift ahead of 2024's Digital Services Act, with global implications.

Meta mulls over ad-free options in Europe: Marketers need to brace for potential changes in audience targeting and ad costs.

Meta's strategy to bolster Threads: Given Threads' declining user base, Instagram's promotional push could be a double-edged sword in the engagement game.

eBay recently posted ad revenues of $367 million in Q2 2023—a growth of 35% YoY—in its latest earnings. But much of that can be tied to innovation in its ad types, improved measurement capabilities, and expanded third-party ads. eBay’s market also gives it a retail media opportunity outside of consumer packaged goods (CPG). Let’s break down what eBay is doing right.

Threads turns one week old today, and the platform already has 100 million users, making it the fastest-growing platform ever. Instagram’s new venture looks just like Twitter but feels kind of like Facebook, and its first few days have been a wild west for marketers. Here’s what marketers should consider in their Threads strategy.

TikTok launches Creative Challenge: It’s a potential win-win for creators and brands seeking innovative advertising content.

Musk says Twitter will share ad revenue with creators: There’s a catch—they have to subscribe to Twitter Blue first.