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EMARKETER

Snap strikes balance between sticking to its roots and launching new features at partner summit

Article by Jeremy Goldman, Jasmine Enberg  |  Sep 18, 2024
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Snap strikes balance between sticking to its roots and launching new features at partner summit
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Topics
Social Media Ad Spending
Augmented & Virtual Reality
United States
Worldwide

The news: Snap unveiled a slew of new features for users and creators this week, including the fifth generation of Spectacles AR glasses powered by a proprietary operating system.

  • Snap is testing a new, “simplified” version of its app, which combines Stories and Spotlight into a unified entertainment feed that is separate from the chat tab and camera.
  • It’s offering new content creation, fan engagement, and monetization tools for creators, including an easier way to share audience data with brands.

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