Year of the chatbot: Google’s Apprentice Bard is among many chatbots we’ll see released by the tech industry this year. Investors are excited, but performance and monetization are market hurdles.

Will Google unveil a ChatGPT rival in 2023? After ChatGPT’s debut, all eyes are on Google. The tech giant’s leaders are aware of AI’s risks, and startups should be too.

Is ChatGPT coming for Alphabet’s bottom line? OpenAI’s publicly available AI chatbot is fascinating internet users, prompting warnings about Google’s future revenue. But there are barriers to the disruption taking effect.

The wealthiest person vs. the most valuable company: Elon Musk is attacking Apple for ceasing advertising and threatening to pull Twitter from its App Store, setting up a monumental clash he can’t possibly win.

Twitter’s fallout deepens: More jobs cuts, departures of executives, and distressed debt pose existential concerns for the social media company. Pressure to monetize the platform isn’t enough to save it.

In this report, we look at the most important updates for social platforms in Q3 and how those changes will affect marketers. For the first time, we’re including updates for YouTube as well.

The creator economy is thriving, with a market size of more than $100 billion. Here’s how two leading creators, including Amanda Hirsch of Not Skinny But Not Fat, are leveraging the power of community to drive success.

Join our analysts Debra Aho Williamson and Andrew Lipsman as they analyze the three legs of Meta's advertising stool—usage, monetization, and commerce—in the wake of the social media giant's Q1 2022 earnings. Get their "Behind the Numbers" take on what's really going on with Meta's business and what it means for the company's future.

Twitter’s latest product road map updates put an emphasis on user experience and, of course, creators: The moves come amid increased competition from other major social players.

On today's episode, we discuss Spotify's Q2 performance, what to make of its ad revenue growth, and how its podcast investments are getting on. We then talk about where Amazon wants to take Alexa, social audio's monetization issue, and the significance of the NBA and iHeartMedia podcast partnership. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

Creators now have more ways than ever to make a living online. This report explores how brands should approach and engage creators for partnerships in the new monetization ecosystem.

Tipping comes to Clubhouse: The social audio app will now let users tip hosts, likely a play to keep creators on the platform as they’re in danger of being poached by bigger players like Twitter and Twitch.

After a tumultuous year, the social platforms will close 2020 on a high note in terms of ad revenues and users—and with features that closely resemble each other.

Using gaming mechanics, traditional publishers can bolster what has become their central KPI: engagement.

The first in a series of quarterly social media reports, this report examines major developments in the global social media market based on trends, business activity and new data released in Q1 2019.

Header bidding, a specific programmatic advertising setup that grants ad buyers greater access to publisher inventory, is reaching maturity on the web. What does that mean? And will header come to video and in-app environments? Read on.