Trump administration tariffs could significantly alter digital advertising strategies, forcing marketers to pivot toward performance channels.

When it comes to mobile marketing, SMS is a timely approach to bringing brands closer to their audience.

Understanding customers’ life stages and upcoming changes can help FIs improve marketing.

This could give Chime access to more Gen Alpha and Gen Z customers.

In its new study “Gen Z and the American Dream,” social and advertising agency Adolescent Content was surprised to draw similarities between Gen Z and Boomers—two generations often perceived as being at odds.

Economic uncertainty could derail its efforts to reinvigorate growth

Marketers are just starting to familiarize themselves with machine-to-machine (M2M) marketing, where a brand AI agent and a consumer AI agent navigate decision-making. The next step is preparing for this AI-driven method of influencing consumers, by examining how agents “understand” their brands and work to improve those impressions.

It uses the technology for more manual processes, freeing up the team for creativity.

Private label brands are set for another surge in momentum as consumers become increasingly concerned about the impact of tariffs.

Doing Things, a company of 40 creator-led brands including OverheardLA/NY and Recess Therapy, is ready to evolve from a meme account incubator into a comprehensive media company.

B2B brands are underutilizing creator marketing on LinkedIn, according to Rob Mayhew, a creator who left his agency leadership job to make funny B2B social media videos full time. "LinkedIn is the channel that everyone's sleeping on [for creator marketing], and it's got huge opportunity, especially for B2B," Mayhew said.

The company said its premium base will help it withstand a potential economic slowdown or other macroeconomic concerns

Finding the right creators remains the biggest hurdle for brand marketers, with 43.9% citing it as their top challenge despite 77.7% saying they increased their creator marketing budgets this year. That’s a key finding of new research from Spotter and EMARKETER on brands’ approaches to long-term partnerships.

We explore two case studies from credit unions that turned to tech to improve efficiency.

Digital ad spend in Latin America is set to reach 56.4% of total ad spend in 2025, per EMARKETER’s forecast. As the region’s digital landscape matures, media quality, and performance are becoming top priorities for advertisers.

On today’s podcast episode, we discuss how March Madness viewership stacked up this year, if women’s college basketball was able to sustain the bump from the ‘Caitlin Clark effect’, and how viewers of women’s sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.

Tariffs may reduce US social media ad spend by $10 billion in 2025, or 10% versus our existing forecast.

What do brands need to know about the next wave of digital growth?

The campaign’s associated sweepstakes encourages users to pay more frequently with PayPal