eMarketer is pleased to moderate a Tech-Talk webinar presentation featuring Joseph Luchs, vice president of enterprise at Beeswax. He will discuss modern optimization and the tactics sophisticated marketers are using to win at programmatic optimization. While transparency and control have become buzzwords in the industry, Beeswax specifically focuses on replicating the functionality of owning your own tech stack, which ushers in many new possibilities for those that want true ownership without having to build from scratch.

The transformation of technology and systems has given rise to a whole new host of responsibilities for B2B Tech CMOs, but most will tell you that the future of the role is focused on providing a holistic customer experience to ensure growth and loyalty.

eMarketer is pleased to moderate a Tech-Talk Tuesday presentation featuring Gurdeep Dhillon, head of global demand generation at Marketo. He’ll provide a foundation of what B2B marketers should focus on and how to support those initiatives.

Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.

Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.

Yesterday, at eMarketer’s "State of Digital: Trust at the Crossroads" event, executives from Bayer US, Pernod Ricard USA and Boxed spoke about how they're moving past the brand safety hysteria, and—most importantly—ignoring the trolls and embracing their audiences in 2018 and beyond.

While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.