The B2B market is facing younger buying committees, shifts in expectations about the purchase process, overcomplicated tech stacks, and uncertain economic conditions. These factors are changing how marketers can reach, engage with, and retain business customers, according to our analyst Kelsey Voss. Here are five predictions for how these factors will impact your B2B marketing next year.

“Attention must be earned in an instant.” That’s according to our analyst Paul Verna. “The dominant ad formats [on social media] are below 15 seconds and in some cases as low as 3 seconds.”

In the marketing lingo bingo game, “Gen Z” ranks at the top. (Yes, there’s also “TikTok,” but that’s largely due to its proximity to Gen Z.) So what happens when the hot topic is also the thing that makes you the most uneasy?

Insider Intelligence spoke with Dr. Sophia Yen, co-founder and CEO of Pandia Health, a service that provides online access to birth control, about the unique challenges the telemedicine company has faced on TikTok.

As users and advertisers jump ship from Twitter amid Elon Musk’s takeover, there’s no shortage of platforms for them to land on.

Nearly 90% of CMOs and senior marketing executives are planning to increase their marketing budgets in 2023, according to a recent survey by Matter Communications. The top area of investment will be public relations and social media, which over two-thirds of marketers say provided the most ROI over the past year.

Your brand should already be on TikTok. Here are five charts evidencing that point.

Watch the on-demand replay of our webinar, Industry KPIs, to learn how our premium benchmarking tool can help guide your budgeting and planning processes.

Last week, Shutterstock announced a partnership with OpenAI, integrating the DALL-E 2 text-to-image AI generator into its platform.

Amid economic uncertainty, brands and retailers need to reevaluate how they market sustainability to consumers who are more concerned about prices than the environment.

In the last year, Meta—and the overall US digital ad market—have changed significantly. Here are seven strategies from our “The Future of Meta” report that marketers should embrace in the new year.

Affiliate marketing is getting a second wind as emerging publishers and creators attract a new crop of advertisers. Here’s a refresher on the benefits of affiliate marketing, as well as a word of caution for advertisers interested in giving it a try.

Alphabet earnings disappoint, except in the cloud: Google Cloud surpassed Q3 expectations as Alphabet’s topline revenue dashes investor hopes. Expect more pressure on employees, which could harm workplace culture.

The digitally native generation does not watch TV the same way baby boomers, Gen Xers, and even millennials might. Here are five tips we picked up at NYC Advertising Week that marketers can use to engage Gen Z with TV.

BeReal is the newest kid on the social media block. The app has already captured the attention of Gen Z, and its growing popularity has sparked copycat features from Snapchat, Instagram and, yes, even TikTok. But do brands of all stripes need to embrace BeReal—or is it not ready for primetime just yet

Burger King, McDonald’s, and Crispy Fantasy (yes, this is work-friendly) have all launched marketing campaigns that make what’s old new again.

Beginning January 1, 2023, the California Privacy Rights Act (CPRA) will take effect, though enforcement won’t begin until July.

US spending on marketing technology (martech) will hit $21.14 billion this year, up 14.3% from 2021. Despite a dip in growth, spend will continue to rise by double-digit rates through the end of our forecast period in 2024.

It can be challenging to keep up with all the things that have changed over the past few years. But don’t worry, we’re here to help.

Creators and influencers are looking for ways to diversify platforms in order to increase audience outreach, foster community, and assure they’re not at the whims of any single social media algorithm.