Meta's antitrust trial over Instagram and WhatsApp deals winds down: But the trial’s outcome could reshape tech M&A for years to come.

“Lilo & Stitch,” “Mission Impossible” shatter Memorial Day weekend records: The box office hits prove that theaters still have a place amid the shift to streaming.

The auto industry joins shift to performance-driven channels: Marketers are pulling away from traditional media like TV as tariff pressures mount.

Meta’s ‘epidemic of scams’ is only worsening: As platforms fail to combat ad fraud, advertisers must be proactive to protect investments.

Reddit’s Dynamic Product Ads expands to all advertisers: The move highlights Reddit’s shift from a supplemental channel to a primary platform for advertisers.

Google expands ads into AI Mode: But marketers lack visibility into performance as analytics gaps persist.

MNTN debuts as a public company with a $1.6 billion valuation: Its performance-focused CTV adtech aims to bring small businesses into streaming.

NBCU looks to secure MLB rights after ESPN backs out: The deal would position NBCU as a one-stop shop for sports, enhancing its value for advertisers.

Publicis purchases influencer marketing platform Captiv8: The deal highlights that marketers are seeing influencers as a must-have for brand growth.

US TikTok Shop employees prepare for layoffs: Tariffs and de minimis changes have pushed the platform’s ambitious commerce goal further out of reach.

Amazon’s retail media ad revenues will exceed $60 billion, per WARC: The change represents its steady growth despite broader economic setbacks.

Threads is now included in Meta’s Marketing API: The change positions Threads as not only an X alternative, but as an effective marketing channel.

Most consumers accept ads in streaming: An Attest study highlighted the growing preference for ad-supported options as streaming proves sustainable.

YouTube expands Premium Lite to more countries: The lower-cost tier aims to attract price-sensitive users without hurting ad revenues.

Strong Q1 ad results show resilience: But AI, tariffs, and antitrust pressures will reshape how and where marketers spend in 2025.

Meta aims to expand AI-powered ad creation: The early release initiative gives brands low-risk access to experimental creative technologies.

54% of global marketers are slashing ad spend, says Nielsen: The need for adaptability, rather than bigger budgets, is more prominent than ever.

Dozens of ads with AI voices found marketing illegal drugs on Spotify: The incident highlights the struggle to keep up with AI’s rapid development.

Ad-supported streaming now drives most new subscriptions: Platforms are embracing ads as a primary monetization strategy, not a fallback.

Advertisers seek dismissal of X boycott lawsuit: Regardless of the outcome, X still needs to prove itself as a viable channel for advertisers.