Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
Big Tech is reacting to a shaky economy. Here's what that means for advertising.

Big Tech is reacting to a shaky economy. Here's what that means for advertising.

Article
Jun 06, 2022

Tech’s reshuffling makes spending tough for marketers: The industry is refocusing on advertising, which is still shaky from a year of changes.

What’s next for Meta after Sheryl Sandberg’s departure?

What’s next for Meta after Sheryl Sandberg’s departure?

Article
Jun 02, 2022

Sheryl Sandberg is leaving Meta at a crossroads: Departure of No. 2 exec comes as company faces major business challenges.

The abortion debate puts Big Tech in a tough spot

The abortion debate puts Big Tech in a tough spot

Article
Jun 01, 2022

Big Tech has a role to play in abortion legislation: Tech firms have taken pro-choice stances, but state laws could complicate their position.

The merged Warner Bros. Discovery could push ad prices up across the industry

Article
Jun 01, 2022

Warner Bros. Discovery could use its size to boost ad costs: Media powerhouse seeking higher prices for its content in initial upfront talks.

Substack opts out of Series C as investor interest slows down

Substack opts out of Series C as investor interest slows down

Article
May 31, 2022

Substack wasn’t the answer to digital publishing’s problems: The company has opted out of a Series C amid economic uncertainty.

Meta calls out AppTrackingTransparency as anti-competitive

Meta calls out AppTrackingTransparency as anti-competitive

Article
May 27, 2022

Meta clashes with Apple over AppTrackingTransparency: The change damaged Meta’s profits, but Apple’s ad business is soaring.

Reddit lags behind other social networks in time spent—but there’s a reason

Reddit lags behind other social networks in time spent—but there’s a reason

Article
May 27, 2022

Reddit trails other social networks in time spent: The platform’s efforts to boost its mainstream appeal could improve engagement.

Sony bets on service games for Playstation’s future

Sony bets on service games for Playstation’s future

Article
May 27, 2022

Sony’s service game push could be good for advertisers: The lucrative model could be a platform for its rumored ad program

Travel shows signs of uptick, but COVID-19 and inflation concerns linger

Travel shows signs of uptick, but COVID-19 and inflation concerns linger

Article
May 27, 2022

Leisure travel is picking up, but economy clouds outlook: Inflation, continued COVID-19 challenges raise concern about longer-term demand.

Two mass shootings show cracks in social media content moderation

Two mass shootings show cracks in social media content moderation

Article
May 26, 2022

Social platforms struggle to contain violent footage, misinformation: Two recent mass murders have exposed longstanding cracks in harmful content policies.

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Snapchat’s revenue warning ripples throughout digital advertising

Snapchat’s revenue warning ripples throughout digital advertising

Article
May 25, 2022

Snap’s investor warning is a worrying sign for social media: The ad-relient industry is feeling the effects of piling changes and weakening economic conditions.

Metaverse: hype or reality?

Article
May 23, 2022

Seeing is believing: Our quick explainer video gives you insight into what the metaverse is all about.

TikTok launches ad solution aimed to court advertisers while pleasing creators

TikTok launches ad solution aimed to court advertisers while pleasing creators

Article
May 19, 2022

TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.

Netflix is in the early stages of exploring livestreams

Netflix is in the early stages of exploring livestreams

Article
May 17, 2022

Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.

Target’s diversity-focused media fund comes as consumers increasingly care about DEI in advertising

Target’s diversity-focused media fund comes as consumers increasingly care about DEI in advertising

Article
May 17, 2022

Brands and retailers increasingly focus on DEI initiatives: Target’s $25 million in paid media to diverse-owned/founded firms is the latest in a number of corporate commitments.

Brands scramble to respond to abortion debate

Brands scramble to respond to abortion debate

Article
May 16, 2022

Brands are unsure how—or if—to speak out about abortion: Some firms have taken strong stances, while others consider how to respond.

As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter

As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter

Article
May 12, 2022

Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.

Netflix ads could debut as soon as Q4

Netflix ads could debut as soon as Q4

Article
May 12, 2022

Netflix speeds up its ad rollout, but uncertainty still swirls: An internal note shows Netflix preempting concerns that rushed ads could harm its brand.

Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions

Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions

Article
May 11, 2022

Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.

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