Its AI model forecast conversions with 81% accuracy, enabling it to redirect ad spending to assets most likely to deliver results.

In August 2026, we analyzed 11,250 ChatGPT responses across 23 retail store categories to compile the AI Visibility Index.

Shoppers are moving to Amazon, Costco, Aldi, and Trader Joe’s, forcing grocers to sharpen their value story.

Mail-order pharmacies outperform stores digitally. Better online tools can ease medication access and strengthen retention.

AI recommendations are reshaping how consumers discover products. In our inaugural report on the food and beverage industry, we track ChatGPT brand visibility in Q3 2026, the sources informing recommendations, and what it takes to stay competitive.

This benchmark covers how ad buyers can calibrate their retail media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

TikTok advertising works differently than the platforms it competes with: its impact builds slowly, peaks late, and persists after campaigns end. Combined with TikTok Shop's commerce engine and new event-driven surfaces, the platform rewards advertisers who plan for demand-building rather than instant conversion. This FAQ covers TikTok's ad effectiveness evidence, the ownership-transition trust question, and how to buy the platform well in 2026.

51% of US digital food and beverage buyers purchased food or beverage on Amazon, including AmazonFresh and Whole Foods, in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.

Advertisers can now extend campaigns into AI conversations, signaling a faster push to monetize AI shopping.

Third-party marketplaces concentrate most of the world's online shopping, and the model keeps expanding: social platforms now run marketplaces, US retailers are opening their marketplaces to international shoppers, and Latin America has become the most contested battleground. This FAQ covers how marketplace power is distributed, where the growth is, and what sellers should do about it in 2026.

Lower energy prices mask stubborn costs for gas, groceries, and other essentials.

Legal cases over Tylenol use during pregnancy and autism pull Kenvue and retailers back into a fight that could test consumer trust.

Grocers are lowering prices to keep shoppers, yet CPG results suggest discounts alone won’t revive demand.

More flexible loyalty benefits could strengthen both customer retention and retail media appeal.

This FAQ covers private label's scale, where it is winning, and what the shift means for retailers and brand manufacturers.

Financial media networks’ transaction data across tens of millions of merchants and retailers gives advertisers a fresh angle when planning and measuring campaigns. This is a crucial value proposition made by PayPal Ads to advertisers looking to convert customers and compare allocations between various retail media networks.

Consumers are treating health and wellness as essential spending even in a tough economy. Social media and wellness culture are fueling demand for supplements, healthier food, and longevity products. At the same time, misinformation and pressure to stay healthy are increasing.

Retail media gets interoperable: Walmart Connect plugs into Yahoo and Magnite, bringing purchase data to open CTV workflows.

Retail media is concentrating as a scaled second tier takes shape and the long tail slips further behind. Growth will persist, but the hierarchy is sharpening, raising the stakes for how networks compete and where advertisers place bets.