Kroger Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Kroger
Grocers use price cuts to keep value-seeking shoppers close

Grocers use price cuts to keep value-seeking shoppers close

Article
Jul 10, 2026

Grocers are lowering prices to keep shoppers, yet CPG results suggest discounts alone won’t revive demand.

Kroger expands loyalty rewards beyond fuel savings

Kroger expands loyalty rewards beyond fuel savings

Article
Jun 29, 2026

More flexible loyalty benefits could strengthen both customer retention and retail media appeal.

FAQ on private label brands: What's fueling record growth and what's next

FAQ on private label brands: What's fueling record growth and what's next

Article
Jun 26, 2026

This FAQ covers private label's scale, where it is winning, and what the shift means for retailers and brand manufacturers.

PayPal Ads is helping simplify the buyer journey and measure campaigns

Article
Jun 22, 2026

Financial media networks’ transaction data across tens of millions of merchants and retailers gives advertisers a fresh angle when planning and measuring campaigns. This is a crucial value proposition made by PayPal Ads to advertisers looking to convert customers and compare allocations between various retail media networks.

The Health and Wellness Market 2026

The Health and Wellness Market 2026

Report
Jun 08, 2026

Consumers are treating health and wellness as essential spending even in a tough economy. Social media and wellness culture are fueling demand for supplements, healthier food, and longevity products. At the same time, misinformation and pressure to stay healthy are increasing.

Walmart Connect’s ad tech partnerships bring retail data to the open CTV ecosystem

Article
May 28, 2026

Retail media gets interoperable: Walmart Connect plugs into Yahoo and Magnite, bringing purchase data to open CTV workflows.

Retail Media Ad Spending Forecast H1 2026

Retail Media Ad Spending Forecast H1 2026

Report
May 05, 2026

Retail media is concentrating as a scaled second tier takes shape and the long tail slips further behind. Growth will persist, but the hierarchy is sharpening, raising the stakes for how networks compete and where advertisers place bets.

As store visits get shorter, in-store commerce media targets convenience store shoppers

Article
May 04, 2026

As marketers increasingly bet on in-store commerce media and consumers shorten their shopping trips, GSTV argues that brevity is a reason advertisers should bet on convenience stores.

Digital shelf labels promise more connected stores, but pricing concerns remain

Article
Apr 15, 2026

Digital shelf labels (DSLs) are gaining momentum in retail stores, as major players prepare to scale adoption. Walmart recently announced plans to roll out DSLs across its entire store fleet within the next year, while Kroger has already begun replacing traditional paper tags with electronic labels in its Cincinnati-area stores.

Walmart, Kroger upgrade retail media measurement capabilities

Walmart, Kroger upgrade retail media measurement capabilities

Article
Mar 24, 2026

Both retailers are enhancing attribution capabilities as marketers demand better measurement.

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How the in-store opportunity is shifting for retail media networks

Article
Mar 23, 2026

Retailers have prioritized convenience while underestimating in-store behavior, said Placer.ai CMO Ethan Chernofsky at EMARKETER’s Commerce Media Summit.

February's retail winners: CeraVe’s viral moment moment, Jordan’s cultural activation, and H-E-B’s under-the-radar play

Article
Mar 02, 2026

Retailers that broke through the noise in February didn't necessarily spend the most, they just understood the moment better than their competitors. Here are the three winners from this month’s Unofficial Monthly Retailer Awards, according to a recent episode of “Reimagining Retail.”

Kroger-Publix clash reflects pressurized US grocery landscape

Kroger-Publix clash reflects pressurized US grocery landscape

Article
Mar 02, 2026

Rival expansions force sharper value plays and upgraded store experiences.

TikTok Shop pauses fulfillment overhaul after seller backlash

TikTok Shop pauses fulfillment overhaul after seller backlash

Article
Feb 18, 2026

The marketplace is pausing plans to force merchants to use its fulfillment services after considerable backlash.

McDonald's pulls more digital traffic than any grocer or delivery app

McDonald's pulls more digital traffic than any grocer or delivery app

Article
Feb 17, 2026

McDonald's leads all US food and grocery sites and apps with 57 million unique visitors, outpacing DoorDash (52.8 million) and nearly doubling the top traditional grocer Kroger (31.3 million), according to November 2025 data from Comscore.

Infopack: Grocery Forecast 2026

Infopack: Grocery Forecast 2026

Report
Feb 11, 2026

US grocery ecommerce will continue to grow through 2029, but at a slower pace as the market matures and in-store sales remain dominant. As growth cools, delivery, retailer-owned channels, and a few larger players will lead the gains.

How TikTok Shop is shedding its Temu reputation and winning over retailers

Article
Jan 23, 2026

TikTok Shop's low prices came with shaky trust, but the budget retailer is maturing into a serious marketplace and attracting partnerships.

How the new dietary guidelines are rewriting consumers’ definition of 'healthy'

Article
Jan 21, 2026

Earlier this month, the Trump administration released its latest Dietary Guidelines for Americans, marking a shift in nutrition guidance toward whole foods, protein-rich diets, and reduced consumption of added sugars and highly processed foods. These changes may shape consumer expectations and food industry strategy over the next five years, influencing purchase decisions, brand trust, and competitive positioning across the food ecosystem.

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