Grocers seek to make inroads with lower-income consumers: Walmart, Albertsons, and BJ's Wholesale Club are among the retailers eyeing the sizable customer segment.
Inflation shows no signs of receding: Higher grocery costs continue to eat into budgets, but lower gas prices are boosting consumer optimism.
The digital shelf has grown more competitive for CPG brands amid the rise of grocery ecommerce and increasing retail media ad spend.
Instacart jumped from 10.2% of US digital grocery sales in 2019 to 21.5% in 2020, taking over share as people pivoted to online grocery deliveries. Walmart has had the highest digital grocery share since 2020, which put it in good shape this past earnings season when consumers cut back on superfluous spending and sought grocery savings.
Stores are Target’s not-so-secret weapon: The retailer adds three new sortation centers to bolster its ecommerce strategy of using stores to handle online orders.
As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.
Consumers want to buy sustainable products: But inflation is driving them to trade down, which may slow sales of products made from recycled materials as well as organic foods.
Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.
This inaugural benchmark evaluates 10 leading digital grocery services, ranked based on consumers’ demand for 30 different features.
Grocers fine-tune their retail media networks to attract CPG dollars: Kroger and Walmart’s new features aim to improve advertisers’ experiences and results, but they may fall short of expectations.
A changing grocery delivery landscape forces Instacart to diversify: The delivery company launches a suite of retailer-focused tech solutions as rivals encroach on its turf.
Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.
Amazon’s bet on brick-and-mortar grocery has yet to pay off: A new report highlights the company’s physical retail struggles, but digital grocery remains a bright spot.
Amazon Fresh is on a rapid growth curve: Grocery is a key element within Amazon’s offline push.
Instacart’s delivery ambitions extend beyond grocery: Ahead of a potential IPO, the grocery delivery giant expands its product offerings to include prepared food delivery.
Retail media advertising had a banner year in 2021—one that will be hard to top. Although growth is expected to taper this year, there are several reasons why retailers looking to build their own media networks should take notice.
Instacart delays IPO plans to focus on broadening services: The company believes it may generate as much as $10 billion to $20 billion in annual revenues from its retail media network in the coming years.
Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.
Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.
US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.
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