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Kroger Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Kroger

Walmart, Kroger continue to invest in their retail media networks

Article
Mar 30, 2022

Grocers fine-tune their retail media networks to attract CPG dollars: Kroger and Walmart’s new features aim to improve advertisers’ experiences and results, but they may fall short of expectations.

Instacart adds 'tech provider' to its already lengthy resume

Instacart adds 'tech provider' to its already lengthy resume

Article
Mar 28, 2022

A changing grocery delivery landscape forces Instacart to diversify: The delivery company launches a suite of retailer-focused tech solutions as rivals encroach on its turf.

Retail Media Networks Perception Benchmark 2022

Retail Media Networks Perception Benchmark 2022

Report
Mar 08, 2022

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

Amazon’s grocery business experiences growing pains

Amazon’s grocery business experiences growing pains

Article
Feb 23, 2022

Amazon’s bet on brick-and-mortar grocery has yet to pay off: A new report highlights the company’s physical retail struggles, but digital grocery remains a bright spot.

How Amazon is rethinking the grocery experience

How Amazon is rethinking the grocery experience

Article
Feb 14, 2022

Amazon Fresh is on a rapid growth curve: Grocery is a key element within Amazon’s offline push.

Instacart ventures onto DoorDash’s turf with prepared food delivery

Article
Jan 18, 2022

Instacart’s delivery ambitions extend beyond grocery: Ahead of a potential IPO, the grocery delivery giant expands its product offerings to include prepared food delivery.

Why 2022 will be the year of retail media networks

Why 2022 will be the year of retail media networks

Article
Jan 14, 2022

Retail media advertising had a banner year in 2021—one that will be hard to top. Although growth is expected to taper this year, there are several reasons why retailers looking to build their own media networks should take notice.

Instacart delays IPO plans to focus on broadening services, including its retail media network

Instacart delays IPO plans to focus on broadening services, including its retail media network

Article
Nov 17, 2021

Instacart delays IPO plans to focus on broadening services: The company believes it may generate as much as $10 billion to $20 billion in annual revenues from its retail media network in the coming years.

The top 15 US companies ranked by ecommerce sales growth

The top 15 US companies ranked by ecommerce sales growth

Article
Nov 09, 2021

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

Retail Media Advertising 2021

Retail Media Advertising 2021

Report
Sep 22, 2021

Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

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US Digital Grocery Forecast 2021

US Digital Grocery Forecast 2021

Report
Sep 21, 2021

US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.

3 burning questions about retail and ecommerce

Article
Sep 13, 2021

More than 1,400 people registered to learn about social commerce, purpose-driven brands, and grocery ecommerce. The audience had lots of questions for our analysts. Here are three we think brands and retailers should know.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

The top 5 US grocery ecommerce retailers of 2021

The top 5 US grocery ecommerce retailers of 2021

Article
Aug 25, 2021

Walmart outsells Amazon in this key category

The leading US grocery websites don’t belong to traditional grocers

Article
Aug 02, 2021

Online grocery sales will surpass $100 billion in the US this year, per our forecast, but traditional grocers may not see as much of that spending as the major ecommerce players are.

The top 15 US companies in retail ecommerce sales growth

The top 15 US companies in retail ecommerce sales growth

Article
Jul 29, 2021

here Etsy outperforms Amazon

Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021

Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021

Report
Apr 28, 2021

Addressable and programmatic TV ad spending continues to rise as the TV industry undergoes technological change.

Here are the top 10 US ecommerce companies for 2021—plus 6 key takeaways from our latest forecast

Here are the top 10 US ecommerce companies for 2021—plus 6 key takeaways from our latest forecast

Article
Mar 24, 2021

Our latest forecast shows that Amazon, Walmart, and eBay will remain the top three largest ecommerce companies in the US by total sales volume, while Best Buy and Target will usurp The Home Depot and Wayfair for the No. 5 and No. 6 spots on the 2021 list, respectively.

How the pandemic pushed Olipop into the D2C space

Article
Mar 04, 2021

A direct-to-consumer (D2C) strategy wasn’t top-of-mind when soda brand Olipop launched in 2017. In fact, during its first year of business, the brand didn’t even have a website—primarily relying on retail brick-and-mortar partnerships to drive sales. But last year, everything changed.

Kroger breaks into top 10 US ecommerce companies

Kroger breaks into top 10 US ecommerce companies

Article
Dec 06, 2020

The pandemic has shifted the grocery landscape this year, accelerating digital groceries faster than we previously anticipated. Kroger—who’s digital investments over the years have helped the company navigate amid the pandemic—will see its ecommerce sales surpass $11 billion this year, growing over 79% in 2020.

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