Kroger Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Kroger
US Digital Grocery Forecast 2025

US Digital Grocery Forecast 2025

Report
Jan 09, 2025

Growth rates will decline, but digital grocery will remain a key focus for retailers looking to drive incremental sales dollars in ecommerce.

How pre-CES announcements from Samsung, Disney will affect retail media

Article
Jan 06, 2025

The Consumer Electronics Show (CES) starts tomorrow, but companies have already begun announcing their latest consumer technology innovations. Here are two recent announcements and what they could mean for retail media.

5 top retail stories from 2024: Discounts, Kroger's ecommerce, and Gen Z habits

Article
Dec 24, 2024

Value was the name of the game in 2024 as retailers scrambled to keep consumers shopping. But that wasn’t the only thing on retailers’ minds this year.

FTC dusts off Robinson-Patman Act in suit against Southern Glazer’s

Article
Dec 13, 2024

The FTC’s case against Southern Glazer’s could have profound implications for large retailers like Walmart and Costco: A successful suit could limit their ability to negotiate lower prices with suppliers, narrowing their advantage over smaller retailers.

What’s next for Kroger and Albertsons following their failed merger?

Article
Dec 11, 2024

Albertsons blames Kroger for blocked merger: The grocer is seeking billions in damages, claiming the latter failed to make necessary concessions to appease regulators.

The Kroger-Albertsons merger is on its deathbed

Article
Dec 10, 2024

FTC scores another antitrust victory after judge blocks Kroger-Albertsons merger: The deal would reduce grocery competition and raise prices for shoppers, the court decided.

While grocery inflation has slowed, it continues to weigh on shoppers’ purchase decisions

Article
Dec 09, 2024

Fifty-eight percent of US households are “extremely concerned” about inflation: While grocery price growth has normalized, the rapid increases over the past few years continue to influence shopping behaviors.

Kroger’s private-label growth outpaced national brands in Q3

Article
Dec 05, 2024

Kroger’s private labels resonate with shoppers: Growth outpaced national brands during the quarter and helped the retailer stand out.

Amazon’s low-cost storefront, e.l.f.’s partnership with Dollar General lead November’s list of most interesting retailers

Article
Dec 04, 2024

In November, retailers made strategic moves across grocery, apparel, and beauty. Amazon turned Black Friday into a weeklong event and launched its Shein competitor, Haul. Meanwhile, e.l.f. Beauty strengthened its value proposition through a new Dollar General partnership, while Kroger announced plans for specialized Asian experience stores in North Texas. Here are our eight unofficial picks for the most interesting retailers in November.

Reimagining Retail: The Unofficial Most Interesting Retailers List (November)

Audio
Nov 27, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of November. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior Director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

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Kroger, Save A Lot experiment with demographic-focused store locations

Kroger, Save A Lot experiment with demographic-focused store locations

Article
Nov 26, 2024

As the US population diversifies, retailers like Kroger and Save A Lot are opening new stores catering to Hispanic and Asian consumers for a more personalized and engaging shopping experience.

Retailers experiment with shoppable TV as consumers warm to the format

Retailers experiment with shoppable TV as consumers warm to the format

Article
Nov 25, 2024

Retailers, streamers embrace shoppable TV ads to shorten the path to purchase: WBD, Amazon, Kroger, and The CW Network are relying on the format to drive product discovery and sales.

How brick-and-mortar retail is reclaiming its relevance

Article
Nov 04, 2024

The phrase “retail apocalypse” once dominated industry conversation, Ethan Chernofsky, senior vice president of marketing at Placer.ai said during the EMARKETER Summit on November 1. “We were convinced [that] the store was dying,” Chernofsky said. “It was a thing of the past, and we were going to move to this fully online environment.”

Grocers turn to new store formats, expanded product array to attract Asian and Hispanic consumers

Article
Nov 01, 2024

Grocers experiment with new formats and products to target Asian, Hispanic consumers: Kroger, Walmart, and Save A Lot are among the retailers looking to attract a more diverse audience.

Ad agencies warn of retail media’s “diminishing returns”

Ad agencies warn of retail media’s “diminishing returns”

Article
Sep 20, 2024

Agencies begin to doubt retail media’s efficacy:: Some are counseling caution as lack of standardization and the sheer number of RMNs make it difficult to assess whether brands’ investments are paying off.

Private label’s rise continues as CPG innovation falters

Article
Sep 13, 2024

Nearly 1 in 4 grocery dollars will go to private labels by 2030: Store brands are gaining popularity as shoppers seek value and CPGs cut back on innovation.

Kroger cuts prices to keep pace in fight for US consumers’ grocery dollars

Kroger cuts prices to keep pace in fight for US consumers’ grocery dollars

Article
Sep 12, 2024

Kroger benefited from shoppers’ deal-seeking behaviors in Q2: Despite a difficult operating environment, the grocer won over consumers with lower prices and expanded private label selections.

Kroger’s Boost Bonus Days sale leans into value, growing its membership program

Article
Jul 10, 2024

Kroger leans into value: The grocer is hosting a big sale about a month before a crucial court hearing on its proposed merger with Albertsons.

US Mobile Proximity Payments Forecast 2024

US Mobile Proximity Payments Forecast 2024

Report
Jun 04, 2024

Proximity mobile payments are on a growth tear, driven by strong spend per user. Here’s how providers are using wallet integration and new features to make proximity payments stickier.

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