Younger consumers respond to GLP-1 ads, but increasing ad spend risks fatigue, making sharper creative and more point-of-care marketing increasingly important.

Reels product tags aim to reignite social commerce sales as TikTok soaks up momentum.

Digital media dominates daily consumption, but legacy formats still hold key moments. As streaming, audio, and social media surge, advertisers face a fragmented landscape where attention is growing—but harder to capture.

Only 7% of consumers rate social health information as highly accurate, raising the stakes for healthcare and pharma marketing content credibility.

Sports content is one of the last bastions of live, appointment viewing. Key data shows who’s watching, which platforms they use, and how they engage with content between events.

Scheduled Trial Reels let creators time experiments globally, improving influencer campaign performance on Instagram.

Australia's social media ban is struggling to take hold as users easily circumvent restrictions.

A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok’s value in influencer marketing strategies.

Instagram’s upgraded model boosts ROAS with less compute, nudging marketers toward hands-off buying.

Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.

Consumers turn to search engines first for answers to health-related questions, even as social, video, and AI tools gain ground. Meanwhile, streaming TV is reshaping healthcare ad reach. Digital drives health-related action—but trust gaps shadow every channel.

A new TikTok and Tubi partnership moves TikTok talent to FAST, giving brands new IP plays in ad-supported CTV.

Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.

Social teams are rethinking YouTube as Shorts surges, both long-form and episodic content gain traction, and generative search reshapes discovery. But legacy silos and cost concerns still hold many back, even as audiences and creators are leaning in.

Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.

As brands incorporate creators and influencers into more of their marketing and advertising strategies, they are fueling the growth of the creator economy, while making it more competitive and complex.

YouTube tops global media with $62 billion in revenues and over $40 billion in ads, putting it ahead of Disney and legacy TV combined.

LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.