The UK-based pharma giant lists its stock on NYSE even as it continues overseas manufacturing and innovation spending.

Dentsu forecasts the global advertising market will surpass $1 trillion for the first time in 2026, growing 5.1% and powered by digital channels that will capture nearly 69% of total spend. Retail media leads with projected 14%–16% growth, while online video and social also expand double digits. Major global events—including the Winter Olympics, FIFA World Cup, and a packed political calendar—will drive attention and pricing pressure across markets. APAC remains the fastest-growing region, led by India and China, while the US will represent about 40% of worldwide spend. For marketers, algorithm-first planning, advanced measurement, and early tentpole buying will be critical.

Publicis Groupe’s 100th-anniversary film, “A Lion Never Gives Up,” blends live action with 4,500 AI-generated images to retell the company’s evolution and project its future. With more than half its workforce now in data, engineering, and AI, leadership says the next era will reward companies that fuse creativity with machine-driven operational scale. The film lands as Omnicom’s acquisition of IPG reshapes the competitive field, and Publicis argues its AI maturity gives it an edge in a more concentrated market.

40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way, based on July data from Morning Consult.

As the market for personal luxury goods emerges from a prolonged period of recalibration, growth hinges on fostering innovation and engagement with core consumers across the globe.

The trend: Instagram is gaining momentum across Asia-Pacific, fueled by India’s 2020 TikTok ban and a projected 10% user growth in that market for 2025. Japan’s forecast has also climbed, with 44.4 million users expected next year. Our take: Instagram’s rise isn’t just reactive—it’s a sign of strong localization and feature depth. With TikTok facing stricter laws in Australia and Southeast Asia, Instagram’s Reels and group-channel tools position it as the more stable, advertiser-friendly option. Brands targeting APAC should reevaluate platform strategies as Instagram captures more of the region’s fast-changing digital attention.

Gen Z defines social winners in Asia-Pacific: Snapchat slows in India while TikTok expands in Indonesia and Singapore.

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies’ top ad spenders.

India’s weak consumer purchasing power: The country’s slowing economic momentum presents a challenge for retailers and brands relying on the market for growth.

Amazon takes on Swiggy and Flipkart in India: The retailer will begin testing a 15-minute rapid delivery service in Bangalore.

Global B2B digital ad spending to reach $48 billion by 2026: Growth driven by digital adoption and emerging market expansion.

Amazon’s MX Player acquisition reignites the battle for Indian consumers: $100 million purchase gives Amazon ownership of the largest free streaming service in India.

Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.

Worldwide ecommerce sales growth has declined to all-time lows, and digital ad spending growth has followed in its tracks. What can we learn from existing trends and the long-term outlook for these two key metrics?

Digital ad spending will increase slightly faster this year than in 2022, but the bump will be minimal. Total media ad spending growth will roughly hold steady. But there are parts of the world where spending is surging.

Growth of total media ad spend in Southeast Asia will remain elevated from its pre-pandemic levels, but digital ad spending will finally say farewell to double-digit growth this year. Meanwhile, India will top the worldwide ranking in both total media and digital ad spending growth.

Australia's creator economy has an authenticity problem: Many influencer campaigns don't include proper disclosures.