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India Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for India

Amazon delivered a mixed bag in Q4

Article
Feb 02, 2023

Amazon’s revenues rose 9% in Q4: While the company’s highly profitable retail media business continued its upward trend line, ecommerce sales fell 2% YoY.

Ecommerce Around the Globe: Penetration Hits A Critical Milestone in 18 Countries

Ecommerce Around the Globe: Penetration Hits A Critical Milestone in 18 Countries

Article
Jan 24, 2023

There’s often a perception that markets in Asia developed digital offerings far faster than the US and Europe—that’s only partially true in retail.

Amazon Air launches in India

Article
Jan 23, 2023

We expect retail sales in India to grow 11% this year: That’s enough to make it the fastest-growing market in the world, which is one reason Amazon is investing in the region.

2023 worldwide digital ad spend forecast: China and Western Europe disappoint, Latin America and India still Rolling

2023 worldwide digital ad spend forecast: China and Western Europe disappoint, Latin America and India still Rolling

Article
Jan 11, 2023

Just five countries will produce double-digit growth rates for total media ad spending in 2023, and of these India will be the only large market to do so.

Apple leads Big Tech on Q3 earnings as economy perks up

Apple leads Big Tech on Q3 earnings as economy perks up

Article
Oct 31, 2022

Apple sets a revenue record: After a bleak week for Big Tech, Apple shows strength in Q3 earnings. Backed by Mac, wearables, and a consumer spending uptick—it’s doing something right.

Apple looks to India as manufacturing option to problematic China

Article
Sep 27, 2022

Apple’s manufacturing shift from China: The iPhone maker is looking to India and Vietnam to manufacture its most profitable products—a sign that Apple’s long time reliance on China’s manufacturing could be coming to an end.

Incentivizing the transition to EVs

Incentivizing the transition to EVs

Article
Sep 21, 2022

Smarter subsidies and incentives for EV adoption: Global EV adoption targets require a monumental shift for consumers. The shift can be accelerated by incentives to help bring down initial costs.

Smartwatch demand grows at a record 13% YoY in Q2

Article
Jun 01, 2022

Apple dominates surging smartwatch sales, but Google is entering the fray: Growing interest in smartwatches and headphones in emerging markets like India indicate potential for Google and partners to grow Android’s ecosystem with devices like the new Pixel Watch

International Seabed Authority decides future of clean energy and ocean ecosystems

Article
Apr 04, 2022

Mineral arms race dives deep: The future of clean energy and ocean ecosystems hangs in the balance of the UN’s closed-door decision-making on deep-sea mining. Yet there are greener trajectories.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

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Payment Methods and Funding Mechanisms

Payment Methods and Funding Mechanisms

Report
Feb 08, 2022

Payments Ecosystem: Diminishing analog payment use—as well as the battle for share between entrenched electronic payment methods and emerging challengers—will intensify the battle for customer spending this year.

Snapchat makes significant gains in Asia-Pacific, thanks to India

Snapchat makes significant gains in Asia-Pacific, thanks to India

Article
Jan 21, 2022

Snapchat’s user base in the region grew almost 70% in 2021, to 107 million, compared with just 3.4% in North America.

Facebook's Instagram Lite will help the app penetrate emerging markets, building on Instagram's strong user growth during the pandemic

Facebook's Instagram Lite will help the app penetrate emerging markets, building on Instagram's strong user growth during the pandemic

Article
Mar 11, 2021

Diet Instagram: The new, less data-intensive version of Instagram will help Facebook penetrate developing markets, where consumers are more sensitive to mobile data costs.

How Our Ad Spending Outlook Has Changed for the US, China and the Rest of the World

Article
Jul 28, 2020

The US will remain the largest market worldwide for total and digital advertising for the foreseeable future. China achieved rapid catch-up growth for a while, starting at one-quarter of the US spend in 2012 and rising to almost half by 2020.

Netflix Struggles to Gain a Foothold in India; YouTube Dominates Digital Video Viewership

Article
Sep 30, 2019

As part of an upcoming series of reports on video trends across the world, we published new India forecasts for digital video viewers, subscription over-the-top users, Netflix viewers, and YouTube viewers.

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