Amazon’s revenues rose 9% in Q4: While the company’s highly profitable retail media business continued its upward trend line, ecommerce sales fell 2% YoY.
There’s often a perception that markets in Asia developed digital offerings far faster than the US and Europe—that’s only partially true in retail.
We expect retail sales in India to grow 11% this year: That’s enough to make it the fastest-growing market in the world, which is one reason Amazon is investing in the region.
Just five countries will produce double-digit growth rates for total media ad spending in 2023, and of these India will be the only large market to do so.
Apple sets a revenue record: After a bleak week for Big Tech, Apple shows strength in Q3 earnings. Backed by Mac, wearables, and a consumer spending uptick—it’s doing something right.
Apple’s manufacturing shift from China: The iPhone maker is looking to India and Vietnam to manufacture its most profitable products—a sign that Apple’s long time reliance on China’s manufacturing could be coming to an end.
Smarter subsidies and incentives for EV adoption: Global EV adoption targets require a monumental shift for consumers. The shift can be accelerated by incentives to help bring down initial costs.
Apple dominates surging smartwatch sales, but Google is entering the fray: Growing interest in smartwatches and headphones in emerging markets like India indicate potential for Google and partners to grow Android’s ecosystem with devices like the new Pixel Watch
Mineral arms race dives deep: The future of clean energy and ocean ecosystems hangs in the balance of the UN’s closed-door decision-making on deep-sea mining. Yet there are greener trajectories.
Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.
Payments Ecosystem: Diminishing analog payment use—as well as the battle for share between entrenched electronic payment methods and emerging challengers—will intensify the battle for customer spending this year.
Snapchat’s user base in the region grew almost 70% in 2021, to 107 million, compared with just 3.4% in North America.
Diet Instagram: The new, less data-intensive version of Instagram will help Facebook penetrate developing markets, where consumers are more sensitive to mobile data costs.
The US will remain the largest market worldwide for total and digital advertising for the foreseeable future. China achieved rapid catch-up growth for a while, starting at one-quarter of the US spend in 2012 and rising to almost half by 2020.
As part of an upcoming series of reports on video trends across the world, we published new India forecasts for digital video viewers, subscription over-the-top users, Netflix viewers, and YouTube viewers.
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