Hobby Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Hobby
Forecast Mapbook: US Retail Sales 2026

Forecast Mapbook: US Retail Sales 2026

Report
Apr 02, 2026

This Forecast Mapbook makes it easier to see how our retail and ecommerce sales forecasts relate to one another. It visualizes those relationships to remove ambiguity around overlapping metrics and related cuts of data.

Data Drop: 4 Charts on the State of the US Toy Industry

Data Drop: 4 Charts on the State of the US Toy Industry

Report
Oct 14, 2024

Toys and hobby sales have normalized after a pandemic-era spike, though some brands are still flying high. Here’s what to expect from the industry this year.

US Amazon Ecommerce Forecast 2024

US Amazon Ecommerce Forecast 2024

Report
Apr 04, 2024

Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.

US Ecommerce by Category 2024

US Ecommerce by Category 2024

Report
Mar 20, 2024

Growth has slowed, but bright spots remain in key categories.

Canada Ecommerce Forecast 2023

Canada Ecommerce Forecast 2023

Report
Jul 28, 2023

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

Amazon US Ecommerce Sales by Product Category 2023

Amazon US Ecommerce Sales by Product Category 2023

Report
Mar 24, 2023

Health and personal care will drive growth but won’t be enough to improve Amazon’s share of the overall US ecommerce market.

US Ecommerce by Category Forecast 2023

US Ecommerce by Category Forecast 2023

Report
Mar 15, 2023

US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales take a backseat to emerging categories.

Canada Ecommerce Forecast 2022

Canada Ecommerce Forecast 2022

Report
Jul 29, 2022

Canada’s consumers are slowly but surely shifting to online shopping, with ecommerce more than doubling its share of total retail sales since 2019. In this report, we look at the various retail milestones Canada will reach in 2022, as well as our first-ever breakdown of the country’s ecommerce sales by product category.

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