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EMARKETER

Canada Ecommerce Forecast 2023

Market Acceleration Helps Canada Bridge the Gap

Report by Paul Briggs  |  Jul 28, 2023

Ecommerce Forecasts 2023

Our data and analyses of ecommerce across 8 markets: US, Canada, China, Latin America, India, Southeast Asia, Western Europe, and UK

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Executive Summary
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Table of Contents
Executive Summary
Ecommerce sales will surpass $C100 billion this year.
Mcommerce hits the mainstream.
Digital buying is still riding the pandemic boost.
Our first Canada grocery forecast reveals a massive shift.
Some categories will see more than a quarter of sales online.
Amazon’s dominance remains unchallenged.
Media Gallery
About This Report
The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.
Topics
Retail Ecommerce Sales
Canada
Table of Contents
Executive Summary
Ecommerce sales will surpass $C100 billion this year.
Mcommerce hits the mainstream.
Digital buying is still riding the pandemic boost.
Our first Canada grocery forecast reveals a massive shift.
Some categories will see more than a quarter of sales online.
Amazon’s dominance remains unchallenged.
Media Gallery

Canada is making up for its slow entry to the ecommerce revolution. Massive growth in the past five years is leading to a new milestone in 2023.

Key Question: How much of Canada’s retail sector is transacted via ecommerce?

Retail Ecommerce Sales in Canada Will Surge Past C$100 Billion This Year (billions of C$, % change, and % of total retail sales)
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KEY STAT: In 2023, 11.5% of total retail spending will be online, including mobile.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Ecommerce sales will surpass $C100 billion this year.
  3. Mcommerce hits the mainstream.
  1. Digital buying is still riding the pandemic boost.
  2. Our first Canada grocery forecast reveals a massive shift.
  3. Some categories will see more than a quarter of sales online.
  1. Amazon’s dominance remains unchallenged.
  2. Media Gallery

Charts in This Report

Retail Ecommerce Sales in Canada Will Surge Past C$100 Billion This Year (billions of C$, % change, and % of total retail sales)Retail Sales Growth in Canada, by Segment, 2021-2027 (% change)
Gen Z and Millennials Lead the Way: Digital Buyer Penetration in Canada, by Age, 2023 (% of population in each group)Grocery Retail Ecommerce Sales in Canada, 2021-2027 (billions of C$, % change, and % of total grocery sales)
Retail Ecommerce Sales Share in Canada, by Category, 2021-2027 (% of category retail sales)

authors

Paul Briggs

Contributors

Cosima Balletti-Thomas
Associate Forecasting Analyst
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