Bing's new features take aim at Google: Microsoft is betting that ChatGPT-powered Bing Chat Answers and an image generation feature could keep recent search converts in the fold.

Tech’s nightmare becomes reality: As Amazon lays off thousands more, the talent bloodletting shows no signs of letting up. It’s a symptom of impulsivity in the tech industry that could come back to haunt it amid the tight labor market.

Generative AI’s poetic hallucinations might clash with data science rigor: The tech industry’s growing catalog of generative AI app integration raises questions about performance and adoption best practices.

Google quickens its pace in the generative AI race: Playing catch-up to generative AI rivals, it unveils enterprise and developer offerings this week. Performance and consumer privacy trump release timelines.

GPT-4 unmasked as Bing’s bot: OpenAI released another generative AI model. We can expect it to light a fire under Google’s Bard efforts as the AI race gains momentum.

As brands seek ways to stretch their marketing budgets, advertisers may lean on automation to help them create more cost-efficient campaigns. Here are some best practices on creating and measuring Google Performance Max campaigns, including how to choose the right budget and bid strategy and the right variety of creative assets.

Wing has big ambitions for drone delivery: The Alphabet-owned company aims to handle millions of orders within the next 12 months as it expands how the technology is used.

Technology is now at the center of patients’ health journeys. To improve the consumer experience, healthcare providers and marketers must gain a better understanding of how digital health tools differ across platforms and populations.

As marketing budgets bend under the pressure of economic uncertainty, SEO is increasingly important for its low costs and compounding returns. Some 58% of marketers plan to use AI for content and SEO by the end of this year, compared to 10% who currently do, according to BrightEdge data.

In the fourth quarter, YouTube’s ad revenues fell short of expectations, declining nearly 8% YoY. Then, in early February, CEO Susan Wojcicki announced she was stepping down. As the platform gears up to face new challenges, is it the right time for Alphabet to spin off YouTube? Our analyst says no.

Bots might soon replace professional interactions: ChatGPT is coming to Slack as companies go all in on generative AI. It would be wise to tally the pros and cons of AI adoption.

On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

Latin America’s digital economy powers growth: Region will lead world in digital ad spending and ecommerce sales gains in 2023.

A new report from demand-side platform RTB House suggests FLEDGE, Google’s privacy-preserving retargeting solution, is gaining traction. But it may not be happening fast enough to keep the industry afloat when third-party cookies are deprecated in Chrome in 2024.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

Most smart wearable users in the US are between ages 18 and 44, but the fastest-growing audience is older.

Reddit finally sees the value in being a search engine: Improvements to its in-app search are crucial if it wants to capture more user attention.

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

In a video- and image-centric world, SEO is still the key to allocating marketing budgets, and Google has already done much of the research for you. “Every time Google shows a search result, they are displaying billions of dollars in R&D to understand the customer,” said Wil Reynolds, VP of Innovation at Seer Interactive, speaking at the Paid Search Association annual conference. “Billions that I don't have.”

More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.