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Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

The Daily: Google's going in the wrong direction, cookie replacements, and Microsoft's new ChatGPT-powered Bing

Audio
Feb 10, 2023

On today's episode, we discuss how concerning Google's drop in search ad revenues is, the likelihood of Google getting broken up by the US Department of Justice, and the main reason YouTube is struggling. "In Other News," we talk about which cookie alternatives are emerging as favorites and the significance of Microsoft adding ChatGPT's AI technology to its search engine, Bing. Tune in to the discussion with our analyst Evelyn Mitchell.

Google’s search dominance could eclipse Microsoft’s head start on AI

Article
Feb 09, 2023

The Information Age 2.0 is upon us: Google’s latest product updates illustrate the movement to embed AI into our information sources. The changes will strain computation and energy resources.

Most US adults still haven’t heard of ChatGPT

Most US adults still haven’t heard of ChatGPT

Article
Feb 09, 2023

As of last month, 54% of US adults were not familiar with ChatGPT at all, according to YouGov. Familiarity increased with education level, with 67% of those with a postgraduate degree having some knowledge about the conversational AI product.

The Weekly Listen: Google's ChatGPT rival, Instacart's shoppable TV QR codes, and is Twitter shedding users?

Audio
Feb 09, 2023

On today's episode, we discuss the significance of Google's ChatGPT rival Bard, whether Instacart's shoppable TV QR codes can be a hit, if Fanatics can crack the US livestream shopping code, whether Twitter allegedly shedding users is a short-term issue, where (and how) we listen to music, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Evelyn Mitchell.

ChatGPT co-creator wants government oversight on tech she helped build

ChatGPT co-creator wants government oversight on tech she helped build

Article
Feb 08, 2023

Industries ignore AI warning label: Voices of dissent over speedy generative AI deployment are getting louder but may be drowned out by promises of lucrative returns. Risks are mounting.

Driven by ChatGPT, Microsoft and Google debut the next generation of search

Driven by ChatGPT, Microsoft and Google debut the next generation of search

Article
Feb 08, 2023

Microsoft versus Google: Which AI-powered approach to search is best? The fate of the $150 billion search ad market could be soon transformed.

Reels and YouTube Shorts are creeping up on TikTok's lead

Reels and YouTube Shorts are creeping up on TikTok's lead

Article
Feb 06, 2023

TikTok’s future is anything but guaranteed: While the app remains king of video for now, Meta and Google are making strides to steal market share.

What will be the biggest business impact from generative AI in 2023?

Article
Feb 06, 2023

Search seems like a good bet for disruption—sooner rather than later.

Google misses the mark in Q4, setting up a challenging 2023 for digital advertising

Article
Feb 03, 2023

Can Google coast comfortably through a challenging 2023? The search and advertising giant’s Q4 foreshadows slow growth, revealing cracks in its empire.

ChatGPT and Generative AI

ChatGPT and Generative AI

Report
Feb 02, 2023

ChatGPT proved the power of generative AI. In 2023, even more advanced models will begin to change the way we do business.

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Google aims to beat OpenAI with chat and search bot features

Article
Feb 02, 2023

Year of the chatbot: Google’s Apprentice Bard is among many chatbots we’ll see released by the tech industry this year. Investors are excited, but performance and monetization are market hurdles.

Market exhilaration over ChatGPT could mean the end of caution

Market exhilaration over ChatGPT could mean the end of caution

Article
Jan 30, 2023

Dazzled, dazed, and confused by ChatGPT: Its creators were unsure about releasing a technology they’re now warning about as adoption skyrockets. Legislators respond to alarm bells with mixed messages.

Generative AI tools like ChatGPT fuel fears about a white-collar recession

Generative AI tools like ChatGPT fuel fears about a white-collar recession

Article
Jan 26, 2023

AI as muse or job killer? ChatGPT isn’t yet commercialized but is demonstrating its potential to rock the economy. The tech will affect white-collar jobs but won’t eliminate them—yet.

The Weekly Listen: The Microsoft-OpenAI deal, Apple Maps vs. Google Maps, and is streaming turning into TV?

Audio
Jan 26, 2023

On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

Google considers an AI chatbot Search demo and more generative AI products

Google considers an AI chatbot Search demo and more generative AI products

Article
Jan 24, 2023

Google’s ChatGPT conundrum: Generative AI is becoming a headache for the tech giant that wants to take the ethical high road while also staying competitive in a fast-moving market.

7 trends affecting mobile advertising in 2023

Article
Jan 23, 2023

Apple will use its gains from AppTrackingTransparency to launch a demand-side platform, and QR-launched augmented reality will help rejuvenate out-of-home advertising. Find out what else our analysts predict will impact mobile advertising this year.

Google cutting 12,000 from its payroll to compensate for pandemic-era errors

Article
Jan 23, 2023

Thousands of Googlers get pink slips: As scavenging continues to rise among other industries, terminated workers shouldn’t be jobless for long. Meanwhile, Google is laser-focused on a revenue-driven AI strategy.

OpenAI and Microsoft generative AI profits likely to be examined against human toll

OpenAI and Microsoft generative AI profits likely to be examined against human toll

Article
Jan 20, 2023

Commercial generative AI poses risk for companies: Kenyan workers paid under $2 per hour to help build ChatGPT are among many human contributors behind generative AI who aren’t given sufficient compensation.

What to know about AI in SEO, according to a search expert

Article
Jan 19, 2023

AI is “for sure the hottest topic in the SEO space,” said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. “But people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.” Here’s what marketers need to know.

Google’s DeepMind might release ChatGPT competitor Sparrow this year

Google’s DeepMind might release ChatGPT competitor Sparrow this year

Article
Jan 18, 2023

Chatbots are AGI stepping stones: DeepMind might release a ChatGPT competitor called Sparrow sometime in 2023. Chatbots are part of a much bolder vision to alter society with artificial general intelligence.

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