Affiliate marketing reaches $10 billion milestone: Brands increase budgets as ecommerce and Gen Z engagement fuel growth.

While this move can save banks millions, customers aren’t ready for the change

TikTok Shop leans on top brands, live shopping to boost holiday sales: The platform will feature exclusive products from brands like Benefit Cosmetics and celebrity-led livestreams alongside Cyber Five discounts.

Keurig hopes to capitalize on energy drink boom with Ghost acquisition: The CPG company leaned into the category after weaker-than-expected Q3 sales.

Restaurants, food brands adapt to Gen Z tastes with “swicy,” diverse product offerings: Companies ranging from PepsiCo to Starbucks are looking to capitalize on younger consumers’ desire for dining out and grocery treats.

They seem to be responding well to Amex’s 40 product revamps this year, shrugging off higher annual fees

Co-brands can be a valuable loyalty and revenue driver for merchants, and there’s plenty of room for them to grow

Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.

TikTok Shop doubles down on livestreaming as ecommerce sales grow: The platform sees an opportunity to grow order frequency and drive more impulse purchases.

Millennials outpace Gen Z on eight of the 12 digital platforms EMARKETER tracks.

As competition for low-risk prospects heats up, cash-back credit card issuers must understand what features sway key demographics to sign up for a card. No annual fee, introductory rates, and rewards are central.

Snap introduces Sponsored Snaps: Full-screen vertical ads now appear in users' chat inboxes as part of Snap’s efforts to grow its ad business.

US buy now, pay later (BNPL) payment value will reach $94.29 billion in 2024. As the industry matures, user growth is becoming limited—forcing BNPL fintechs to find new avenues for growth.

Over a quarter (26%) of US adults currently or plan to use AI-powered voice assistants on their smartphones, the most popular AI feature among adults, according to a September 2024 survey from YouGov. However, even more (45%) don’t use or plan to use any AI-powered smartphone features at all.

Walmart’s adaptive retail strategy is heavy on genAI, AR: The retailer is relying on the technologies to deliver personalized experiences, engage Gen Z, and improve customer service.

Marketers know the basics for reaching Gen Z: They like authenticity, they cringe at highly curated content, and they prefer raw, honest content from their favorite creators. So why are some brands still getting advertising to Gen Z wrong?

We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.