Forecast Trends & Statistics
US BNPL value will reach $75.60 billion this year
In 2022, 79.0 million US consumers will use a buy now, pay later (BNPL) service.
US sales will account for over half of global Amazon Prime Day sales
We expect relatively strong performance on Prime Day despite a slow start to the year for Amazon and other etailers.
A forecaster answers 6 of your most pressing questions about the state of ad spending—and what's next
At Insider Intelligence, our forecasting team is constantly analyzing historical data, combing through insights from thousands of data sources, and reacting to industry forces to predict where markets and segments are heading. Peter Newman, senior forecasting analyst, worked on our latest forecast for US digital ad spending in Q1. He tells us how the recent market turmoil, supply chain issues, and economic uncertainty could impact the numbers in our forecast.
US digital commerce platform gross payment volume to grow by a quarter this year
As online shopping continues to increase, gross payment volume (GPV) across digital commerce platforms in the US is expected to grow by 26.4% to reach $275.2 billion this year.
US marketplace ecommerce sales will reach over $357 billion despite decelerating growth
Despite slowing growth, US marketplace ecommerce sales are expected to hit $357.26 billion in 2022, making up 34.6% of all online sales.
US mobile gaming ad revenues to reach $6 billion
US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Healthy double-digit growth will continue through 2024.
Retail categories driving ecommerce growth
Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.
US in-store card users will be more than 90% of population by 2023
US in-store payment card users will represent 91.0% of the population by 2023.
US click-and-collect sales experience strong growth, but mostly on par with overall retail and ecommerce
Click and collect is set for a strong year in the US, both in terms of sales growth and increases in total buyers.
US click-and-collect sales growth slowed in 2021; will rebound in 2022
After more than doubling in 2020, US click-and-collect sales growth slowed to 9.7% in 2021, totaling $80.28 billion in sales.
Southeast Asia sees the fastest digital sales growth in the world
Ecommerce sales in Southeast Asia will total $89.67 billion in 2022, an increase of $15.31 billion over last year.
US jewelry sales rebound in 2021 after a decline in 2020
US jewelry sales grew 27.5% in 2021 to reach $47.1 billion, making up 8.8% of the apparels and accessories category.
Canada’s ecommerce sales to reach nearly $80 billion in 2022
Ecommerce sales in Canada will reach $79.80 billion in 2022, up 10.4% year over year (YoY).
Spotlight on total global retail: Brick-and-mortar returns with a vengeance
In May 2021, we predicted total retail sales around the world for that year would increase by 6.0% to just over $25 trillion, a significant comeback from 2020’s lows.
Despite ecommerce sales increases, Southeast Asia total retail sales see slower-than-expected growth
Total retail sales in Southeast Asia grew 2.5% in 2021.
China’s digital grocery sales to reach nearly $200 billion this year
China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).
Food and beverage nab an increasing share of total UK ecommerce sales
The share of food and beverage ecommerce sales in the UK will rebound to pre-pandemic levels in the coming years.
Fashion online resale platforms to reach nearly $31 billion by 2025
Fashion online resale platform sales will reach $30.63 billion by 2025, growing at an estimated 24% CAGR and representing 10% of all ecommerce apparel and accessories sales.
Of the top US retailers, Apple expects the strongest holiday ecommerce sales
While Amazon has the largest share of holiday ecommerce sales this year at 41.9%, Apple will post the strongest growth at 36.9%.
The number Americans who use smart appliances will double from 2020 to 2025
The percentage of US internet users who use a smart appliance will increase from 10.5% in 2021 to 21.0% by 2025.
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