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Forecast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Forecast

Tablet Users, Russia

CollectionSnapshot
Mar 14, 2023

Tablet Users, Singapore

CollectionSnapshot
Mar 14, 2023

Tablet Users, Spain

CollectionSnapshot
Mar 14, 2023

Tablet Users, Taiwan

CollectionSnapshot
Mar 14, 2023

Tablet Users, Thailand

CollectionSnapshot
Mar 14, 2023

Virtual & Augmented Reality Users, US

CollectionSnapshot
Mar 13, 2023

Netflix viewers will dip in 2023 thanks to paid sharing—which could cause a long-term Gen Z problem

Article
Mar 10, 2023

Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.

Valentine’s Day spending is expected to rise 8.4% this year

Article
Jan 26, 2023

Consumers expect to spend nearly 10% more on Valentine’s Day this year: And nearly one-third plan to give the gift of an experience, the highest share ever.

3 growth areas marketers should keep an eye on in 2023

Article
Jan 20, 2023

Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.

The adoption timeframe for new digital ad platforms is shrinking

Article
Jan 09, 2023

It took more than a decade for search and social to gain wide market traction, but the timeframe is shortening. Marketers who are slow to embrace emerging platforms will find themselves left behind even faster than before.

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Spotlight: US Buy Now, Pay Later Forecast 2022

Spotlight: US Buy Now, Pay Later Forecast 2022

Report
Oct 04, 2022

We expect buy now, pay later (BNPL) users and payment value to continue growing in the coming years, despite a perfect storm of rising investor and regulatory scrutiny, increasing competition, and worsening economic conditions.

What’s next in ecommerce growth?

Article
Sep 02, 2022

This week, our Reimagining Retail podcast crew gave their predictions on what will drive the next phase of ecommerce growth, ranked from least “spicy” to four-alarm fire.

DoorDash delivers the goods

Article
Aug 25, 2022

DoorDash has ended its four-year partnership with Walmart, saying the split will enable it to focus on its long-term customer relationships. DoorDash works with retailers, like Albertsons and Macy’s, and thousands of restaurants across the globe, creating a marketplace for consumer discovery and advertising for its partners.

Digital sales will drive growth for Mercado Libre

Article
Aug 24, 2022

Mercado Libre is Latin America’s biggest ecommerce player by far, but competition from local players is heating up.

Digital Coupon Users and Scanners, US

CollectionSnapshot
Aug 11, 2022

What’s driving growth in mcommerce?

Article
Aug 11, 2022

Building on momentum from a significant pandemic bounce, mcommerce sales continue to grow, albeit at the lowest rate in years.

L'Oréal puts its best face forward

Article
Aug 04, 2022

Though the beauty category may not be inflation-proof, L'Oréal had a great first half of the year as the return to in-person life continued.

Worldwide ecommerce growth drops to single digits, while overall retail muddles through

Worldwide ecommerce growth drops to single digits, while overall retail muddles through

Article
Aug 02, 2022

Until last year, worldwide ecommerce sales growth had always exceeded 20% per annum.

Amazon loses steam in 2022, but we expect a quick recovery

Amazon loses steam in 2022, but we expect a quick recovery

Article
Aug 01, 2022

This year is like no other. Retailers of all sizes will need to react to supply chain woes to get a better handle on their cost of goods and therefore margins.

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Article
Jun 23, 2022

Whitney Birdsall, senior forecasting analyst, worked on our latest forecast for US retail and ecommerce sales in Q2. She tells us how recent market turmoil, supply chain issues, and economic uncertainty could impact our forecast, which measures the total value of all the merchandise sold on ecommerce platforms

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