Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.
Consumers expect to spend nearly 10% more on Valentine’s Day this year: And nearly one-third plan to give the gift of an experience, the highest share ever.
Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.
It took more than a decade for search and social to gain wide market traction, but the timeframe is shortening. Marketers who are slow to embrace emerging platforms will find themselves left behind even faster than before.
We expect buy now, pay later (BNPL) users and payment value to continue growing in the coming years, despite a perfect storm of rising investor and regulatory scrutiny, increasing competition, and worsening economic conditions.
This week, our Reimagining Retail podcast crew gave their predictions on what will drive the next phase of ecommerce growth, ranked from least “spicy” to four-alarm fire.
DoorDash has ended its four-year partnership with Walmart, saying the split will enable it to focus on its long-term customer relationships. DoorDash works with retailers, like Albertsons and Macy’s, and thousands of restaurants across the globe, creating a marketplace for consumer discovery and advertising for its partners.
Mercado Libre is Latin America’s biggest ecommerce player by far, but competition from local players is heating up.
Building on momentum from a significant pandemic bounce, mcommerce sales continue to grow, albeit at the lowest rate in years.
Though the beauty category may not be inflation-proof, L'Oréal had a great first half of the year as the return to in-person life continued.
Until last year, worldwide ecommerce sales growth had always exceeded 20% per annum.
This year is like no other. Retailers of all sizes will need to react to supply chain woes to get a better handle on their cost of goods and therefore margins.
Whitney Birdsall, senior forecasting analyst, worked on our latest forecast for US retail and ecommerce sales in Q2. She tells us how recent market turmoil, supply chain issues, and economic uncertainty could impact our forecast, which measures the total value of all the merchandise sold on ecommerce platforms
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.