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Forecast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Forecast

Top retailers see ecommerce sales growth this year on top of record-breaking sales in 2020

Article
Nov 03, 2021

The rebound of in-store shopping in the US has been stronger this year than we initially anticipated in April.

UK holiday 2021 spending is forecast to look more like 2019 than 2020

Article
Nov 01, 2021

Holiday sales in the UK this year will grow by 8.1% from last year, with ecommerce sales growth rates stabilizing after spiking in 2020.

Ecommerce ad spending edges closer to a 50% share of China's digital ad spending

Article
Oct 28, 2021

China's ecommerce ad spending will reach $50.31 billion in 2021, which is nearly double that of the US.

Holiday ecommerce sales will see double-digit growth, as shopping begins earlier in the season

Holiday ecommerce sales will see double-digit growth, as shopping begins earlier in the season

Article
Oct 22, 2021

Holiday ecommerce sales will rise 14.4% this year, with online channels comprising 18.4% of all spending this November and December.

Programmatic Digital Display Ad Spending

Programmatic Digital Display Ad Spending

Report
Nov 21, 2019

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

US Programmatic Digital Display Ad Spending

US Programmatic Digital Display Ad Spending

Report
Nov 21, 2019

Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.

US Programmatic Ad Spending Forecast 2019

US Programmatic Ad Spending Forecast 2019

Report
Apr 25, 2019

Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.

Social Network Users, Austria

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Social Network Users, Denmark

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Social Network Users, Finland

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Social Network Users, Netherlands

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Social Network Users, Norway

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Social Network Users, Sweden

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Social Network Users, Switzerland

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