The rebound of in-store shopping in the US has been stronger this year than we initially anticipated in April.
Holiday sales in the UK this year will grow by 8.1% from last year, with ecommerce sales growth rates stabilizing after spiking in 2020.
China's ecommerce ad spending will reach $50.31 billion in 2021, which is nearly double that of the US.
Holiday ecommerce sales will rise 14.4% this year, with online channels comprising 18.4% of all spending this November and December.
This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.
Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.
Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.
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