Click and collect is set for a strong year in the US, both in terms of sales growth and increases in total buyers. However, the era in which click-and-collect options were dramatically shifting the dynamics of both ecommerce and in-store shopping appears to have ended.
US click-and-collect buyers will spend $15.59 billion more in 2022 than they did in 2021. This will help tick click and collect’s share of ecommerce back up to 9.0%. Two years ago, that figure was 9.2%.
Next year, click-and-collect sales will cross the $100 billion mark, a threshold that we originally thought would be passed this year. Brick-and-mortar’s incredible 18.5% rebound in 2021 took the wind out of click and collect’s sails. Overall ecommerce also grew well last year (14.5%) and will continue to this year (14.1%), stemming the tide of click and collect stealing share from legacy ecommerce.
Given the general decline in click and collect’s pace of growth, the enduring strength of delivery-based ecommerce, and the resurgence of in-store shopping, it appears that click and collect has become a status quo option. Its share of spending has nearly reached equilibrium.