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Fintech Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Fintech

JPMorgan’s data-sharing deal with Plaid legitimizes fee model

Article
Sep 18, 2025

JPMorgan Chase and Plaid have renewed their data access agreement, resolving a dispute that arose when the bank started charging fintechs for access to customer data, per PYMNTS. The new deal includes a pricing structure but reportedly won't result in new fees for Plaid customers. It’s noteworthy that JPMorgan and Plaid reached an agreement while the Consumer Financial Protection Bureau (CFPB) is still collecting public comments on a new iteration of its open banking rule. The agreement may influence the rule’s final outcome and encourage other financial institutions who are considering similar moves.

Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The Banking & Payments Show

Audio
Sep 16, 2025

In today’s episode, we talk about how stablecoins differ from the crypto hype cycles of the past like bitcoin and NFTs, the risks stablecoins introduce for traditional financial institutions, and from the consumer side, do people actually want or need stablecoin payments. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Analyst, Grace Broadbent, Vice President of Content, Suzy Davidkhanian, and Principal Analyst, Tiffani Montez.

What we saw at Finovate Fall 2025

Article
Sep 11, 2025

Leaders in fintech gathered at Finovate Fall in New York City to discuss emerging trends facing the industry. The payments industry is experiencing multiple points of disruption with agentic AI, new modalities of payments, and regulatory changes all placing pressure on ecosystem participants. Players who understand how to leverage their value during this transition period will cement their relevancy in the coming years.

Stripe pleads with CFPB to ban data-access fees on fintechs

Article
Sep 04, 2025

The news: Stripe asked the Consumer Financial Protection Bureau (CFPB) to preserve fee-free open banking as the agency revises Rule 1033. Our take: For now, Section 1033 will remain in place. But as rulemaking proceeds, Stripe’s appeal to the CFPB may fall on deaf ears. The new rule will likely be a defanged version of its predecessor. We expect more firms will pursue Coinbase’s route—carving out individual deals with JPMorgan—or close up shop like Visa.

Tilt is here to replace the Petal portfolio and alternative credit model

Article
Aug 08, 2025

The news: Empower rebranded the Petal portfolio into Tilt, a trio of cards aimed at credit builders. WebBank will remain the issuer for the cards. Our take: Alternative lenders like Tilt do help individuals start or rebuild their history of creditworthiness. However, Tilt may come into a profitability—or even operational—problem after JPMorgan Chase said it would revoke fintechs’ free access to consumer financial information.

Fetch broadens rewards ecosystem with Amex co-brand card

Article
Aug 05, 2025

The news: US-based rewards app Fetch opened the waitlist for the Fetch American Express Card. Our take: Fetch is positioned to take off for consumers who want rewards that help ease cost concerns when buying everyday essentials.

Banks will soon have new financial literacy options

Article
Aug 04, 2025

The news: According to a recent survey by money management and safety app Greenlight, financial literacy is a top concern among US families. While this type of education is in high demand, 47% of financial institutions (FIs) don’t offer it at all, per the Federal Deposit Insurance Corporation. Our take: Offering solutions that help young families can help build stronger relationships with parents and their kids (who are likely to bank where their parents do). While it’s difficult to quantify the ROI of offering these solutions, the benefits of improved customer loyalty and young customer acquisition can help set up an FI for long-term success.

PayPal posts positive revenue growth, charts future through new wallet innovations

Article
Jul 31, 2025

The news: PayPal posted net revenue growth of 5% YoY at $8.3 billion due to strong performances of Venmo, its debit card, and Braintree, per its earnings report. Our take: PayPal is leaning into its branded experience and tech innovations to power its way through 2025.

Starling wants to leverage its tech to acquire a US bank

Article
Jul 17, 2025

The news: Though it already offers software-as-a-service in the US, UK digital bank Starling has its sights set on a US expansion, per PYMNTS. Our take: Starling’s multi-pronged growth strategy is in line with its biggest digital competitors. We’ve recently covered multiple neobanks and fintechs pursuing or considering IPOs in the US, along with fintechs acquiring banks for licenses. But this isn't just about neobanks competing with other neobanks; it represents a direct strategic pivot by digital-native players to leverage their technology to rapidly modernize and capture customers from the traditional banking market. Such moves will inevitably intensify competitive pressure on US mid-tier and community banks, forcing them to seek fintech partnerships to avoid becoming acquisition targets themselves.

JPMorgan will charge fintechs fees to access consumer data

Article
Jul 11, 2025

The news: JPMorgan will charge fintechs fees to access its customers’ bank account information, per a report from Bloomberg. Our take: This fee regime would be a pivotal win for JPMorgan that would undoubtedly be emulated by other banks anxious to tap a new revenue stream.

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Fintech use is on the rise—here’s what that means for banks

Article
Jul 10, 2025

The news: Over 78% of internet users globally use at least one fintech service monthly, with user penetration expected to surpass 80% by the end of the year, per Coinlaw data. Our take: Traditional financial institutions (FIs) must act now to stay competitive against fintechs’ continued popularity, particularly with younger generations. We’re already seeing fintech checking account openings outpacing those at traditional FIs. The threat will rise further as digital-only competitors start looking increasingly like banks in the products and services they offer and licenses they acquire. Customer-centric journeys are the key to traditional FIs staying relevant.

Characteristics banks must understand to better engage Gen Z consumers

Article
Jun 18, 2025

The news: To effectively engage Gen Z, banks must offer more than just basic digital experiences. This generation demands instant gratification, expecting rapid account openings, quick loan decisions, and frictionless onboarding. Gen Z also prefers visual learning, gravitating toward video explanations and gamified education for financial literacy. Despite their digital fluency, they still value human connection for problem-solving, requiring quick access to live help. Our take: Banks should move beyond traditional "channels" or "products" and design a responsive, omnichannel ecosystem that delivers education, trust, and personalization in real time, fitting seamlessly into Gen Z’s lives.

Traditional and digital banks go head-to-head for Gen Z’s business

Article
Jun 13, 2025

Digital banks lead in attracting Gen Z, with 54% preferring non-traditional providers for real-time payouts and aligned social values. However, traditional banks are adapting. They're boosting digital capabilities, like Truist's mobile ID verification, and personalizing experiences, such as U.S. Bank's targeted social media marketing and immediate rewards. Traditional FIs leverage existing strengths, emphasizing low fees and an omnichannel approach that blends digital convenience with in-person options. Winning Gen Z requires a strategic mix of digital excellence, relevant marketing that resonates, and human-centric personalization, delivering tailored and empowering financial interactions for long-term loyalty.

Gen Zers plan to spend on summer fun—how can banks help them do so responsibly?

Article
Jun 12, 2025

A recent study revealed that Gen Z is struggling with a desire for immediate summer fun with rising costs. Nearly half of Gen Z believes future planning is pointless, driving 37% to spend more on non-essentials and 32% to defer financial priorities until after summer. This presents a prime opportunity for financial institutions to engage Gen Z by framing budgeting as a tool for maximizing summer enjoyment rather than restricting it. Banks should offer intuitive, gamified budgeting tools with real-time insights and vibrant visuals. As summer ends, institutions need to be ready to help Gen Z transition back to financial planning with integrated tools, debt management workshops, and goal-setting features, cementing their role as a trusted partner.

National Bank is getting ahead of open banking in Canada

Article
Jun 12, 2025

National Bank is distinguishing itself as the first major Canadian bank to implement a secure data feed (API) for its retail customers to share financial information with approved fintech applications, putting it ahead of Canada's potential 2026 open banking rollout. This innovative approach significantly reduces security risks by redirecting customers to National Bank's own website for identity verification, eliminating the need for customers to share online banking passwords with third-party aggregators (known as "screen scraping"). By taking an 80% stake in Flinks, a financial data aggregator that now accredits fintechs, National Bank transforms a potential threat to customer loyalty into an opportunity to deepen relationships, ensuring it remains the central hub for customers' financial lives even as they use other apps.

Truist plans to improve its customers’ onboarding journey

Article
Jun 12, 2025

Truist is making significant strides in optimizing its digital onboarding process, prioritizing increased personalization and a smoother customer journey to attract new clients. This multi-pronged strategy includes enabling mobile ID verification to boost conversion rates among younger generations, seamlessly integrating new clients with services like direct deposit and Zelle to establish Truist as their primary bank, and allowing personalized mobile app dashboards. These digital improvements, supported by AI for feedback aggregation, aim to offset the impact of branch closures and meet the demand for digital convenience, particularly from Gen Z. Truist should amplify marketing efforts to highlight the ease and speed of their fully digital onboarding, emphasizing that no in-person ID verification is required.

Banks Are Failing Customers — Financial Life Stage Planning Is the Missing Link | The Banking & Payments Show

Audio
Jun 10, 2025

In today’s episode, we talk about how to be both a product-led organization and a customer-centric one, what fintechs are doing that keeps them closer to customers, and how banks can rethink the customer journey around financial life stages. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft, and Principal Analyst Tiffani Montez.

Fintech angle for larger market shares as revenues surge

Article
Jun 03, 2025

Global fintech revenues increased by 21% YoY in 2024, a strong increase from 13% in the previous year, per Boston Consulting Group and QED Investor’s Global Fintech Report. Challenger banks such as Monzo, Nubank, and Resolut fueled impressive 23% revenue growth in the deposit vertical. Trading and investment fintech revenues grew 21%, and Insurance fintechs measured 40% growth. Fintechs need to drill down into key demographics like digital natives, the unbanked, and the underbanked. Scaled fintechs can also focus on merger and acquisition (M&A) opportunities.

Affirm partners with World Market to boost home furnishings spend

Article
May 13, 2025

The partnership highlights the importance of individual merchant deals and larger platform tie-ups

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