Fintech Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Fintech

Agentic AI isn’t just for big, traditional banks

Article
May 12, 2026

They’re deploying agentic AI with the help of fintech partnerships.

PayPal connects advertisers to attributable accounts through Ads ID

Article
Apr 28, 2026

Flexing data that RMNs lack, PayPal lays a blueprint for FMNs’ unique utility to marketers

OnePay unveils Builder Card, a secured card that mimics the debit experience

Article
Apr 24, 2026

A new spin on secured credit helps credit-thin consumers build credit profiles with guardrails.

FAQ on fintech: What financial services marketers need to know

Article
Feb 27, 2026

Fintech has evolved from a disruptive force to a foundational layer of modern financial services.

Experian’s new savings account will enrich its trove of consumer data

Article
Feb 13, 2026

The data it collects should remind banks of their own insights into customers.

Cash App will sell access to its alternative credit scores

Article
Feb 12, 2026

Fintechs trying to assess BNPL and loan risk for subprime populations now have a new tool.

Gen Z banking is MrBeast’s next play

Article
Feb 11, 2026

The world’s biggest You-Tuber pioneers influencer-branded financial products

FAQ on neobanks: How digital-only banking will grow in 2026

Article
Feb 06, 2026

For marketers targeting financial services audiences, understanding the neobank landscape reveals where consumer banking behavior is heading and how to reach customers who increasingly manage money through apps rather than branches.

Bybit will launch traditional bank accounts

Article
Feb 02, 2026

FIs need to contend with the growth of stablecoins as a payment mechanism and their popularity as an asset Gen Z consumers favor for a number of different banking uses.

Wealthfront tries to teach a lesson in customer engagement

Article
Jan 21, 2026

Competing with lenders is part of this play.

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Robinhood reports billions of prediction market trades as funding surges

Article
Jan 07, 2026

Prediction market companies Polymarket and Kalshi are valued in the billions of dollars—but risk abounds.

Our most-read banking stories of 2025

Article
Dec 26, 2025

The 10 most-read briefing articles of 2025 included analyzing Gen Z behavior, AI agents, and more.

Fintech Mercury signals a divorce from bank partners

Article
Dec 22, 2025

Mercury has filed with the Office of the Comptroller of Currency (OCC) for a national bank charter and applied to the Federal Deposit Insurance Corporation (FDIC) for deposit insurance. By obtaining a bank charter, Mercury will de-risk by eliminating the need for partner banks and putting banking services entirely under its control. Partnerships between fintechs that are bank lookalikes and sponsor banks are giving way to the next wave of licensed financial institutions (FIs) and a new definition of “traditional banking.”

PayPal applies for a banking charter

Article
Dec 16, 2025

PayPal filed to form PayPal Bank with the FDIC and Utah Department of Financial Institutions. Banks and credit unions should anticipate expanded interest-bearing offerings from PayPal Pay Later if its license is approved. And PayPal has a built-in advantage because its buy button and credit underwriting can all happen during the checkout process—whereas banks and credit unions have to rely on consumers applying for a loan well before they intend to complete a transaction. Credit unions should emphasize their competitive interest rates to consumers choosing between their loan products or a PayPal loan.

Fintech lenders can hide problems with consumer credit quality

Fintech lenders can hide problems with consumer credit quality

Article
Dec 12, 2025

Consumer loan volume and credit risk are getting harder to gauge as lending moves away from banks and into alternative consumer lending. One estimate says that private funding for consumer lending fintechs could support almost $140 billion in global lending over several years. FIs’ general disinterest in riskier borrowers means that they migrate to fintechs, which may retain the risk or shift it to banks and investors in ways that reveal little about borrowers on the hook for repayment. If the trend continues, widespread defaults could hit the financial system, and few will know exactly what to expect.

Can the $75 billion Revolut survive in the US market?

Article
Nov 25, 2025

Revolut sold shares that valued the company at $75 billion. The amount raised was unclear, but the buyers included several venture firms and asset management firms that commonly invest in private shares. Revolut’s global success has been remarkable. But it may just crowd the graveyard of foreign neobanks that have tested the US waters. N26 quit in 2022 after two years. When Bunq tried in 2023, it gave up after getting tied up in regulatory reviews. Monzo still operates in the US but gave up hope of getting a banking license. Incumbents have a lot to fear, but Revolut doesn’t have a slam dunk.

US Mobile Banking Emerging Features Benchmark 2025

US Mobile Banking Emerging Features Benchmark 2025

Report
Nov 20, 2025

Banks are gradually improving speed, control, and transparency in mobile banking—but as expectations rise, incremental updates won’t cut it. Our ninth annual study reveals where real-time innovation can still set new leaders apart.

The neobank giants are getting more alike in their fight for customers

Article
Nov 12, 2025

Block’s latest earnings report revealed strong performance from Cash App, in contrast to Square's disappointing results. Banks once feared that neobanks would usurp them, but it’s now clear that these fintechs primarily compete with each other. After consolidating industry niches, they’ve scaled rapidly—expanding their product offerings as they fight for the same consumers.

Fintech ‘banks’ put old business models at risk

Article
Nov 07, 2025

Mercury—a fintech that serves startups, VC firms, and small businesses with banking products and services—announced $650 million in annualized revenue for 2025, up 30% from 2024’s year-end $500 million. Some banks have invested heavily in digital for business customers, betting that more sophisticated self-service will support market share growth. These investments mean that the business digital experience is increasingly a differentiator between banks. But it’s a half measure. This approach to growth is fighting the last war to avoid irrelevance—by catching up to where competitors are today.

Dave’s neobank survive-and-thrive playbook on full display in Q3 earnings

Article
Nov 06, 2025

Dave reported $150.8 million in revenue in Q3 2025, up 63% YoY, and a net income of $92 million. The neobank reported 843,000 new members, a 25% increase in debit card spend to $510 million, short-term advance loan originations of $2 billion, and a customer acquisition cost (CAC) of $19. Neobanks’ original positioning as scrappy underdogs fighting the good fight against banks has transformed. It is now a story about how neobanks carved out a new niche catering to underserved customers, mostly competing with other neobanks.

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