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Fintech Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Fintech
Klarna backtracks AI customer service plans

Klarna backtracks AI customer service plans

Article
May 08, 2025

Despite being a leader in AI use, the BNPL provider said leaning on AI for customer service lowered support quality

Fintech’s $10.3B Q1 funding haul looks less impressive under the hood

Article
May 07, 2025

Funding hit a two-year high, but the concentration among megarounds points to deeper problems in the startup funding space

Why banks should prepare for universal savings accounts

Article
May 04, 2025

A new type of tax-advantage account making its way through Congress could be a chance for banks to attract and retain customers.

Third-party mortgage solutions can help lenders stand out from the competition

Article
Apr 30, 2025

This might improve customer loyalty and satisfaction.

Capital One and Discover merger gains approval in jawdropping deal

Article
Apr 18, 2025

The deal received conditional regulatory approval, shaking up the card space and larger financial service industry

Global Payments acquires Worldpay in $24B deal that will shake up the payments industry

Article
Apr 17, 2025

The deal, which also includes FIS’s purchase of Global Payment’s issuing business, redraws lines that had previously been blurring

Latin America Commerce Media Trends 2025

Latin America Commerce Media Trends 2025

Report
Apr 15, 2025

Latin America’s commerce media ecosystem is rapidly evolving. Financial, travel, and other nonretail players are now looking to monetize their own first-party data—following the path retailers have already paved.

Fintechs are gaining trust among Gen Zers

Article
Mar 11, 2025

This bodes well for fintechs trying to build out their financial services offerings.

How Amex’s tie-up with Marqeta can give its debit business a boost

How Amex’s tie-up with Marqeta can give its debit business a boost

Article
Feb 27, 2025

The tie-up also makes Marqeta a more attractive card partner for fintechs

Big changes may be coming to Bilt credit card

Article
Feb 06, 2025

Adding a premium card and other changes could help to improve the program’s profitability

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Data Drop: 25 Years of Mercado Libre in Latin America

Data Drop: 25 Years of Mercado Libre in Latin America

Report
Dec 20, 2024

From revolutionizing logistics and digital payments to capturing a major share of ecommerce and retail media ad revenues, Mercado Libre has profoundly reshaped Latin America’s digital economy.

Walmart’s One will relaunch credit card program, solidifying the retailer as a major payments player

Article
Dec 13, 2024

This will solidify Walmart’s role as a major payments player and can be a large revenue generator for the retailer

PayPal outage highlights API vulnerabilities and payments risks

PayPal outage highlights API vulnerabilities and payments risks

Article
Nov 22, 2024

PayPal's outage highlights rising API-related flaws in finance. With 80% of U.S. adults relying on app-based payments, regulatory scrutiny and customer frustration could reshape the competitive landscape.

Cash App is one of Gen Zers’ and millennials’ top banks—here’s why

Article
Oct 08, 2024

As younger generations use the P2P app for more of their banking needs, it’s still missing key financial services.

Financial media networks are springing up as banks chase ad dollars

Article
Aug 05, 2024

Growing demand and regulatory clarity will encourage more FMN launches this year.

When some bank marketers’ budgets increased in 2023, so did their returns

Article
Jul 25, 2024

While it’s difficult to attribute growth specifically to marketing, banks that reported marketing expenses in call reports saw the most loan growth.

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