On today’s podcast episode, we discuss how Americans view GenAI-made media, if the “AI concern gap” between AI experts and the general public will widen, and why some of GenAI’s negativity might not apply to ads. Join Senior Director of Podcasts and host, Marcus Johnson and Senior Analyst, Max Willens. Listen everywhere and watch on YouTube and Spotify.

On today’s podcast episode, we discuss what will happen now that the new ESPN app has hit the market, if it can become the “default home” of sports, and what will happen to sports rights in the future. Join Senior Director of Podcasts and host, Marcus Johnson and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.

LinkedIn is urging B2B marketers to embrace unscripted, authentic video after seeing strong engagement growth on the platform. CMO Jessica Jensen told EMARKETER that “real humans talking like real humans” resonates far more than polished assets, encouraging executives to share candid updates and even humor in their posts. The push reflects broader demand: 52% of US B2B marketers used video in 2024, while Millennials and Gen Z—now 71% of B2B buyers—expect casual, social-style content in professional settings. With B2B video ad spend rising nearly 18% this year, LinkedIn is well positioned to capture that momentum.

On today’s podcast episode, we discuss the biggest discrepancy by device with regards to where we spend our time versus how many ad dollars are aimed there, why social players want to take a page from YouTube’s CTV playbook, and why sub OTT’s unusual path to advertising has created major misalignments. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Forecasting Writer, Ethan Cramer-Flood, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

The news: ChatGPT’s referral traffic to websites plummeted 52% in a single month after a fundamental shift in how the AI model operates. OpenAI manually reweighted its system to prioritize sources that provide direct, helpful answers, per Search Engine Land. Our take: Declining web traffic means declining revenues. For marketers and publishers, the mandate is to adapt to GEO or risk invisibility in a world where AI answers, not clicks, dominate. Reshaping web content to be more answer oriented could help surface it in ChatGPT, but that’s easier said than done for publishers with legacy content. Companies that move early to understand and influence AI citation patterns will secure a competitive edge as this new content distribution landscape takes shape.

On today’s podcast episode, we discuss what AI Overviews are doing to search behavior, some potential new business models for the internet, and how much “AI slop” might encourage folks to decrease their time on the web. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Grace Harmon, and the CEO and Founder of CMO Huddles, and host of the Renegade Marketers Unite podcast, Drew Neisser. Listen everywhere and watch on YouTube and Spotify.

On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the future of digital in 2026 and beyond. Why browsers will become the new AI battleground, what does it mean if agentic AI doesn’t take over shopping, and can GenAI actually lead to more of the jobs it can easily destroy? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Principal Analyst, Sara Marzano, and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.

On today’s podcast episode, we discuss how to best decide who to partner with, the right conditions for a successful store-in-a-store relationship, how to approach long-term partnerships versus one-off collaborations. Join Senior Director of Podcasts and guest host, Marcus Johnson, Vice President of Content, Suzy Davidkhanian, and the Founder and CEO of Mack Weldon, Brian Berger. Listen everywhere and watch on YouTube and Spotify.

On today’s podcast episode, we discuss how the world’s largest online retailer is weathering tariffs so far, the biggest takeaway from Prime Day, and why Amazon’s AI future could be wearables. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst, Rachel Wolff. Listen everywhere you find podcasts and watch on YouTube and Spotify.

In this podcast episode, we discuss the difference between a real miss vs. sparking conversation, if there is such a thing as bad press, and what brands should do once a campaign doesn’t land. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Analyst, Arielle Feger.

In today’s episode, ​we talk about the promise and challenges financial media networks face in the burgeoning commerce media network landscape.​ Join the discussion with host and Head of Business Development Rob Rubin, ​Principal Analyst Sarah Marzano, and Senior Analyst Max Willens.

On today’s podcast episode, we discuss if Google is actually fending off the AI search competition, what its AI Overviews are doing to search behavior, and why growing AI search usage might not necessarily translate into a booming ad business. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser. Listen everywhere you find podcasts and watch on YouTube and Spotify.

On today’s podcast episode, we discuss why Ms. Yaccarino left X, the expectations for its advertising business in the short and long term, and how realistic its chances are of becoming an “everything app”. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Analyst, Marisa Jones. Listen everywhere you find podcasts and watch on YouTube and Spotify.

On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of July. Each month, our analysts Arielle Feger, Becky Schilling, and Vice President of Content and guest host, Suzy Davidkhanian (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Suzy Davidkhanian will defend their list against Senior Analyst Blake Droesch, and Principal Analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

In this podcast episode, we discuss Amazon’s yearly discount sales drive, Prime Day, and how it morphed into a 4-day shopping spree, the number of sales revealed on each day of shopping, how other retailers responded, and what should we expect when the holiday season approaches. Listen to the discussion with Analyst and guest host, Arielle Feger, Senior Analyst Zak Stambor, and Analyst Rachel Wolff.

In today’s podcast episode, we explore the blurring of social media and streaming, focusing on how content from social media platforms like TikTok and Instagram is increasingly being consumed in the living room. We also discuss the significance of YouTube and whether streamers should be concerned about the rise of social media platforms. Join the conversation with Director of Reports Editing and host, Rahul Chadha, Vice President of Content, Paul Verna, and Senior Analyst, Minda Smiley. Listen everywhere you find podcasts and watch on YouTube and Spotify.

On today's podcast episode, we discuss the state of some of our 2025 predictions, including GenAI’s influence on business growth, the influence of China’s e-commerce disruptors, the squeeze on retail media networks, and more. Then, we offer a few more slightly spicier predictions for the remainder of the year ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Carina Perkins.

Privacy regulations are mounting. Signal loss is accelerating. Omnichannel advertising has become impossibly complex. These forces are driving marketers back to MMM for holistic, privacy-safe measurement.

“The lines between social media and CTV are blurring, with more people watching social videos and creator content on TV sets,” said our analyst Jasmine Enberg. “Marketers must break down the silos between media and creative and think more holistically about their video strategies.”

On today’s podcast episode, we discuss the growing AI literacy gap, how to tell if your organization is ready for AI, and what not to do when it comes to AI adoption. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Professor and AI Advisor to the Deans at Rice Business School and Founder and CEO of AI company DemistifAI Kathleen Perley. Listen everywhere and watch on YouTube and Spotify.