For the first time, holiday retail sales will cross the $1 trillion mark. Up 5.8% from the year prior, the 2018 season will benefit from near record-high consumer confidence, strong ecommerce sales and over 30 shopping days between Thanksgiving and Christmas.

In this eMarketer Tech Talk webinar, made possible by Optimizely, Wes McCabe, product marketing manager at Optimizely, and Mike Loveridge, head of conversion rate optimization at Intuit, share key lessons for experimenting at scale to deliver a winning digital experience.

In this Analyst Webinar presentation, made possible by BigCommerce, eMarketer’s principal retail analyst Andrew Lipsman provides an exclusive breakdown of what retailers have experienced so far this year, and what that means for the holiday season as a whole.

In this webinar, eMarketer moderated a Tech Talk Tuesday presentation featuring Oracle Bronto's Greg Zakowicz, senior commerce marketing analyst, who discusses the importance of post-purchase messaging, including types of promotional sends that continue engagement and metrics that impact win-back strategy.

In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.

In this eMarketer Analyst Webinar, Yory Wurmser, eMarketer principal analyst, examines advertising and marketing opportunities in the major map and navigation apps.

Join eMarketer senior analyst, Nicole Perrin for an Analyst Webinar as she unveils seven predictions of maturing stacks and customer data to new programmatic infrastructures and the evolving role of AI. Learn from our sponsor, Criteo and interact with your digital marketing peers.

In this webinar, eMarketer moderates a Tech Talk Tuesday presentation featuring Cvent’s Myllisa Patterson, senior director of marketing, and Stefani Hass, senior manager of demand gen. They show you how to identify and act on digital breadcrumbs left by your event attendees so you can build robust prospect profiles and transform leads from net new to sales ready.

In this webinar, Nicole Perrin, eMarketer senior analyst, examines how brands are using dynamic creative to message more effectively to consumers and tell their stories across digital channels in a holistic and meaningful way.

We launched "Behind the Numbers" more than two years ago, and since then we've published nearly 500 episodes, with almost 1 million downloads in total. Here are some of our favorites.

Although connected TV advertising makes up a small portion of overall video ad spending, and has its share of challenging dynamics, it’s expected to grow in the coming years as audiences continue to embrace digital streaming on their living room screens. Paul Verna, eMarketer’s principal analyst, video, examines the connected TV space through the lens of advertising opportunities and challenges.

Data shows that with a promise of warm weather, spring is the biggest shopping season following the holidays. Based on insight from more than 5,700 websites, Bazaarvoice shares three key trends to pay attention to.