Emarketer Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Emarketer

From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail

Audio
May 13, 2026

- On today’s podcast episode, we discuss what makes buying furniture so complex from a customer perspective, where in today’s shopping journey people get stuck the most, and which technologies are actually driving the category forward. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Yory Wurmser, and Co-Founder and Chief Marketing Officer at Furniture.com, Daniel Bennett.

Where Should Meta Be Focusing Its AI Efforts? An AI Mark Zuckerberg? 3 Big Questions for Meta | Behind the Numbers

Audio
May 11, 2026

On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify.

Retailers can win big by tapping into youth sports spending

Article
May 05, 2026

The big role that youth sports plays in the lives of many US families gives retailers a unique chance to connect with shoppers.

FAQ on brand safety: How AI content and creator marketing are reshaping risk in 2026

Article
Apr 27, 2026

This FAQ explores the evolving brand safety landscape, risks in creator partnerships and synthetic content, and the tools marketers need to protect their brands in 2026.

The hidden cost of returns and how retailers can get ahead of it

Article
Apr 27, 2026

"Returns may feel like a cost center for retailers, but if you don't have the right levers in place and you don't treat it like an opportunity to court a customer, you might never get them back," said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail.”

Meta to Dethrone Google as Top Ad Business — Here’s Why | Behind the Numbers

Audio
Apr 24, 2026

In today’s podcast episode, we discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a shot at the title. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Forecasting Analysts Zach Goldner and Drew Spink. Listen anywhere, or watch on YouTube or Spotify.

Energy shock ripples through retail: Why rising costs hit deeper than the gas pump

Article
Apr 17, 2026

Rising gas prices are the visible face of the current energy crisis, but the real impact on retail runs much deeper. "Energy touches everything,” said our analyst Suzy Davidkhanian on “Reimagining Retail.” “It acts more like a tax on fixed costs like fuel and utilities, leaving less room for everything else.”

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FAQ on event marketing: How AI-driven traffic declines are fueling a return to live events

Article
Apr 16, 2026

This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.

Digital shelf labels promise more connected stores, but pricing concerns remain

Article
Apr 15, 2026

Digital shelf labels (DSLs) are gaining momentum in retail stores, as major players prepare to scale adoption. Walmart recently announced plans to roll out DSLs across its entire store fleet within the next year, while Kroger has already begun replacing traditional paper tags with electronic labels in its Cincinnati-area stores.

Walmart Connect expands social capabilities as retail media chases off-site growth

Article
Apr 13, 2026

Social media is emerging as a key growth channel for retail media networks (RMNs) as they expand beyond their owned properties.

What If...Abercrombie Was a Lifestyle & Google's AI Paid For Content | Behind the Numbers

Audio
Apr 10, 2026

In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.

Department Store Reinvention: Old Rules vs. New Success | Reimagining Retail

Audio
Apr 08, 2026

On today’s podcast episode, we discuss the difficulty of defining a department store, what to keep or discard from the old model, and how success should be measured. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Paul Briggs, and Analyst Rachel Wolff.

FAQ on agentic commerce: How brands should act now to compete in an AI-driven landscape

FAQ on agentic commerce: How brands should act now to compete in an AI-driven landscape

Article
Apr 07, 2026

This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.

What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast

Audio
Apr 07, 2026

On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER’s Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.

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