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Emarketer Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Emarketer

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers

Audio
Aug 15, 2025

On today’s podcast episode, we discuss how the world’s largest online retailer is weathering tariffs so far, the biggest takeaway from Prime Day, and why Amazon’s AI future could be wearables. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst, Rachel Wolff. Listen everywhere you find podcasts and watch on YouTube and Spotify.

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail

Audio
Aug 13, 2025

In this podcast episode, we discuss the difference between a real miss vs. sparking conversation, if there is such a thing as bad press, and what brands should do once a campaign doesn’t land. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Analyst, Arielle Feger.

Why ​It ​Will be ​Hard for FMN's to ​Play the ​Same ​Game as ​Other ​Commerce ​Media ​Folks | The Banking & Payments Show

Audio
Aug 12, 2025

In today’s episode, ​we talk about the promise and challenges financial media networks face in the burgeoning commerce media network landscape.​ Join the discussion with host and Head of Business Development Rob Rubin, ​Principal Analyst Sarah Marzano, and Senior Analyst Max Willens.

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers

Audio
Aug 08, 2025

On today’s podcast episode, we discuss if Google is actually fending off the AI search competition, what its AI Overviews are doing to search behavior, and why growing AI search usage might not necessarily translate into a booming ad business. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser. Listen everywhere you find podcasts and watch on YouTube and Spotify.

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

Audio
Aug 04, 2025

On today’s podcast episode, we discuss why Ms. Yaccarino left X, the expectations for its advertising business in the short and long term, and how realistic its chances are of becoming an “everything app”. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Analyst, Marisa Jones. Listen everywhere you find podcasts and watch on YouTube and Spotify.

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

Audio
Jul 30, 2025

On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of July. Each month, our analysts Arielle Feger, Becky Schilling, and Vice President of Content and guest host, Suzy Davidkhanian (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Suzy Davidkhanian will defend their list against Senior Analyst Blake Droesch, and Principal Analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining Retail

Audio
Jul 23, 2025

In this podcast episode, we discuss Amazon’s yearly discount sales drive, Prime Day, and how it morphed into a 4-day shopping spree, the number of sales revealed on each day of shopping, how other retailers responded, and what should we expect when the holiday season approaches. Listen to the discussion with Analyst and guest host, Arielle Feger, Senior Analyst Zak Stambor, and Analyst Rachel Wolff.

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

Audio
Jul 21, 2025

In today’s podcast episode, we explore the blurring of social media and streaming, focusing on how content from social media platforms like TikTok and Instagram is increasingly being consumed in the living room. We also discuss the significance of YouTube and whether streamers should be concerned about the rise of social media platforms. Join the conversation with Director of Reports Editing and host, Rahul Chadha, Vice President of Content, Paul Verna, and Senior Analyst, Minda Smiley. Listen everywhere you find podcasts and watch on YouTube and Spotify.

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

Audio
Jul 16, 2025

On today's podcast episode, we discuss the state of some of our 2025 predictions, including GenAI’s influence on business growth, the influence of China’s e-commerce disruptors, the squeeze on retail media networks, and more. Then, we offer a few more slightly spicier predictions for the remainder of the year ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Carina Perkins.

FAQ: What marketers need to know about marketing mix modeling (MMM)

Article
Jul 16, 2025

Privacy regulations are mounting. Signal loss is accelerating. Omnichannel advertising has become impossibly complex. These forces are driving marketers back to MMM for holistic, privacy-safe measurement.

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Marketers rush to unify social, CTV strategies

Article
Jul 15, 2025

“The lines between social media and CTV are blurring, with more people watching social videos and creator content on TV sets,” said our analyst Jasmine Enberg. “Marketers must break down the silos between media and creative and think more holistically about their video strategies.”

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers

Audio
Jul 11, 2025

On today’s podcast episode, we discuss the growing AI literacy gap, how to tell if your organization is ready for AI, and what not to do when it comes to AI adoption. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Professor and AI Advisor to the Deans at Rice Business School and Founder and CEO of AI company DemistifAI Kathleen Perley. Listen everywhere and watch on YouTube and Spotify.

Marketers stick with TikTok Shop despite its uncertain future

Article
Jul 11, 2025

Though TikTok Shop faces the dual challenges of economic instability and a tenuous presence on US app stores, marketers are still taking advantage of its positioning as both a social platform and ecommerce engine.

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

Audio
Jul 09, 2025

On today’s podcast episode, we discuss Every Man Jack’s performance vs. brand marketing priorities, the role of marketplaces for the company, and what tactics the brand uses to stand out from the pack. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Senior Analyst Zak Stambor, and VP of Growth Marketing & E-Commerce at Every Man Jack Nick Hasselberg.

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show

Audio
Jul 08, 2025

In today’s episode, we talk about how AI has changed finserv’s approach to advertising and which areas of bank marketing will be affected the most. Join the discussion with host and Head of Business Development Rob Rubin, Analysts Lauren Ashcraft and Jacob Bourne.

AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers

Audio
Jul 03, 2025

On today’s podcast episode, we discuss what area of people's lives artificial general intelligence (AGI) will change the most, the argument for AI developers asking permission from society to build these models, and when AGI might actually get here. Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Grace Harmon. Listen everywhere and watch on YouTube and Spotify.

What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

Audio
Jul 02, 2025

On today’s podcast episode, we discuss the ingredients of Walmart’s current recipe for success and the technology that’s most likely to propel them into the future. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Analyst Rachel Wolff.

Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers

Audio
Jun 30, 2025

On today’s podcast episode, we discuss the various definitions of artificial general intelligence (AGI) and try to come up with the best one we can. Then we look at how smart humans are compared to current AI models. Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.

What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers

Audio
Jun 27, 2025

On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for 2025. What would happen if Google preemptively broke itself into smaller pieces, if online shopping flatlined, and if the audio ad space doubled in size in short order. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analysts Blake Droesch and Max Willens. Listen everywhere and watch on YouTube and Spotify.

Economic uncertainty upends summer travel norms in 2025

Article
Jun 26, 2025

Economic concerns and global tensions are forcing travelers to rethink their summer plans as booking windows shrink and cost-consciousness rises.

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