Reddit COO Jen Wong told EMARKETER that the platform has evolved from explaining itself to advertisers to proving it can deliver results. “We’ve shown Reddit can drive real business outcomes,” she said, noting that nine of fifteen verticals grew ad spend by at least 50% YoY. Wong emphasized discovery as Reddit’s next frontier—especially in underexposed sectors like parenting and sports—and said product improvements will make communities easier to find. With ad revenues projected to climb 46.6% in two years, Reddit’s opportunity is one of scale and visibility, driven by authenticity and high-intent engagement.

Netflix is reportedly exploring an acquisition of Warner Bros. Discovery (WBD)’s studio and streaming operations—its boldest move yet to consolidate the streaming market. The deal would include HBO, Warner Bros. Pictures, and HBO Max but exclude cable properties. For Netflix, the acquisition would supercharge its ad-supported tier with premium, long-tail content, expanding both viewership and inventory. The potential combination of HBO’s prestige programming and Netflix’s data-driven ad platform could redefine connected TV advertising, pressuring rivals like Disney+ and Peacock. If successful, the merger would mark streaming’s biggest consolidation since Amazon’s MGM purchase—and a new era for premium video.

Reddit’s Q3 earnings confirmed what advertisers have suspected: the platform’s community-driven ad model can scale profitably. Revenue jumped 68% to $585 million, crushing Wall Street estimates, while EPS of $0.80 easily beat forecasts. Global daily actives climbed 19% to 116 million, though US user growth slowed to 7%, down from 12% last quarter. Data licensing revenue rose 7% as Reddit continues to defend its content from unauthorized AI scraping—a fight central to its long-term strategy. For advertisers, Reddit’s results underscore its strength as a high-intent, performance-focused channel—even as slower domestic user growth raises questions about future expansion.

WPP cut its full-year outlook after Q3 organic revenue fell 5.9% to £2.46 billion, its steepest quarterly decline since 2020. New CEO Cindy Rose said the company “hasn’t gone fast enough” to meet client needs and outlined a turnaround focused on AI, operational efficiency, and simplifying its agency network. WPP’s slump reflects broader challenges facing holding groups in the AI era: proving value through speed, integration, and measurable results as brands increasingly turn to self-serve, platform-driven ad solutions.

Samsung Ads and AdGood have launched a partnership enabling nonprofits to advertise on connected TV for the first time at scale. Samsung will donate ad inventory from its free streaming service, Samsung TV Plus, to AdGood’s nonprofit exchange, allowing mission-driven organizations to reach viewers across premium streaming environments. The initiative reflects a broader shift in the CTV ecosystem—where unused inventory and automation are being repurposed to advance social impact, equity, and accessibility in digital media.

Paramount+ is entering a new stage—less about rapid subscriber growth and more about profitability. We forecast US monthly viewers will rise to 103.5 million by 2029, but subscription revenue growth will decelerate to 6.4% by 2026. Advertising, however, is on the upswing, with revenues expected to hit $611.5 million by 2027 as hybrid tiers gain traction. Yet the departure of Taylor Sheridan, the creative force behind Yellowstone and Tulsa King, leaves a gap in Paramount’s prestige pipeline.

On today’s podcast episode, we discuss how WNBA viewership did the year after the ‘Caitlin Clark Effect’ hit the league, what social media will do to full-game viewership growth, and what advertisers should be paying attention to most amidst this surge in women’s sports. Join Senior Director of Podcasts and host, Marcus Johnson, and Analysts Marisa Jones and Paola Flores-Marquez. Listen everywhere and watch on YouTube and Spotify.

On today’s podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and short-form video’s place in the social media world. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Analyst, Paul Briggs, Vice President of Research, Jennifer Pearson, and Chief Insight Officer at GWI, Jason Mander. Listen everywhere and watch on YouTube and Spotify.

Premium media delivers measurable value: Ads that integrate smoothly into trusted environments boost purchase intent by 40% and trust by 85%.

In today’s episode, we talk about whether the “American Dream” is less achievable, or just different, how this new economic reality has reshaped consumer behavior, and how brands are marketing aspiration differently. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Director of Briefings, Jeremy Goldman, and Analyst, Paola Flores-Marquez.

Paramount is betting on creator credibility to rebuild trust in mainstream news. The company’s $150 million acquisition of The Free Press brings its founder, Bari Weiss, to CBS News as editor-in-chief—an unprecedented crossover between creator-led media and legacy broadcasting. Weiss’s Substack-born outlet, with 1.5 million subscribers, will remain independent while lending its audience trust to Paramount’s broader news portfolio. The move reflects a growing convergence between individual-led journalism and traditional networks struggling to regain public confidence. Success will hinge on whether CBS and The Free Press can balance editorial independence with corporate oversight while preserving the authenticity audiences value most.

At Advertising Week New York, creators are no longer side players—they’re center stage. Global president Ruth Mortimer told EMARKETER that influencers now operate as media channels in their own right, shaping programming with four dedicated tracks, a creator lounge, and even an Adobe-backed live pitch where creators can secure $25,000 contracts on stage. As creators revive entertainment formats and build their own businesses, brands should view them as long-term partners driving cultural relevance—not just campaign amplifiers.

On today’s podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, and which part of the “Using AI at Work” conversation needs more attention. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Lisa Haiss, and Analyst, Grace Harmon. Listen everywhere and watch on YouTube and Spotify.

In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully execute one. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Zak Stambor, and Analyst, Rachel Wolff.

On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September, with a twist. This month ‘The Committee’ (Arielle Feger, Becky Schilling, and Emmy Liederman) put together a very unofficial list of the top eight most interesting back-to-college campaigns and activations. In this month’s episode, Committee members Analyst, Arielle Feger and Senior Director of Content, Becky Schilling will defend their list against Analyst, Rachel Wolff and Senior Analyst, Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

On today’s podcast episode, we discuss which of the over 500 sessions will be the most interesting conversation at this year’s Advertising Week 2025 in New York. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Analyst, Marisa Jones, and Senior Editor, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.

YouTube is making livestreaming a central pillar of its platform with its most sweeping update yet. More than 30% of logged-in viewers watched live video in Q2 2025, and new features aim to boost engagement and monetization. Updates include YouTube Playables, dual horizontal and vertical streaming with a unified chat, AI-generated highlight Shorts, and side-by-side ad formats that don’t interrupt streams. The company is also enabling midstream exclusivity for members. For creators, livestreaming is now easier to scale and monetize; for brands, it’s a fresh avenue to connect with highly engaged audiences—and increasingly, to drive commerce.

In today’s episode, we talk about how stablecoins differ from the crypto hype cycles of the past like bitcoin and NFTs, the risks stablecoins introduce for traditional financial institutions, and from the consumer side, do people actually want or need stablecoin payments. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Analyst, Grace Broadbent, Vice President of Content, Suzy Davidkhanian, and Principal Analyst, Tiffani Montez.

On today’s podcast episode, we discuss why Spotify is still considered the king of audio streaming, why advertising is not working out quite as they’d hoped (yet), and how they might become a social platform. Join Senior Director of Podcasts and host, Marcus Johnson, and Senior Editor, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.

Netflix has secured exclusive streaming rights in Japan for the 2026 World Baseball Classic, its first live sports play in the country. The deal covers all 47 games live and on-demand, expanding on Netflix’s MLB collaborations. Japan’s WBC viewership dwarfs US levels—the 2023 finale drew Super Bowl–level shares and over 30 million viewers for most Japan games. Netflix, already strong in regional SVOD revenue, faces tough youth competition from U-NEXT, d-anime, and Abema Premium. By betting on baseball, Netflix is testing whether national sports passion can drive subscriber growth, retention, and cultural relevance in one of its toughest markets.