On this special edition podcast episode, learn about the rise of off-site retail media advertising with EMARKETER Principal Analyst, Sarah Marzano and Google’s Head of Retail Media, Shawn McGahee. This conversation is from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

On today’s podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman. Listen everywhere and watch on YouTube and Spotify.

On this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and optimizing for maximum impact. EMARKETER’s Sarah Marzano hosts InfoSum’s Senior Vice President, Sales, North America, Marc Cestaro and Kettle & Fire’s Senior Director, Media and Omnichannel, Niccolò Gloazzo in this live panel from EMARKETER’s May 9th virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

On today’s special edition podcast, EMARKETER analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—covering platform innovation, measurement, and its overlap with CTV and social—before a fireside chat with Chase Media Solutions’ Lauren Griewski. Recorded live at the EMARKETER Commerce Media Trends 2025 virtual summit on May 9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.

On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.

On today’s podcast episode, we discuss Meta’s capacity to weather the tariff climate, how Meta plans to redefine advertising, and what happens if it is forced to sell Instagram and WhatsApp. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

On today’s podcast episode, we discuss why the new funnel begins at checkout, what kinds of offers customers are most receptive to when getting ready to click the buy button, and how to avoid showing someone something they already have. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Senior Director of Briefings Jeremy Goldman, and Senior Vice President of Solutions and Operations at Rokt Jon Humphrey. Listen everywhere and watch on YouTube and Spotify.

Tariffs make content creation a riskier gig: If brand deals dry up, creators could seek more traditional career paths.

On today’s podcast episode, we discuss why Google is now keeping third-party cookies, who’s most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

On today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.

It’s been about a month since Google made its marketing mix model (MMM) tool, Meridian, available to the public, igniting a debate about whether open-source MMM is the way to go or if marketers should stick to vendor’s proprietary tools. Of course, the answer isn’t that simple. The effectiveness of these tools can depend on organization size and resources, customization needs, and cost. Here’s a breakdown of the pros and cons of each to help make the process a bit easier.

On today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.

On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.

Though programmatic nonvideo digital display ad spend will continue to grow through 2026 when it will hit $70.99 billion, its share of total programmatic digital display ad spend is declining, according to our forecast.

Affiliate marketing shifts to creator-driven strategies: Influencers bring engagement and trust to brand partnerships.

Gen Z is looking for “besties,” said speakers at ZCON, a conference featuring Gen Z speakers, creators, marketers, and business leaders. Speakers and attendees emphasized connections, personal branding on social media, platforms for networking, and more. Here are four takeaways from the event.

"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.

On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.