On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a distraction from retail fundamentals, and how success should be measured 12 months from now. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.

This FAQ explores the main types of loyalty programs and how retailers can use them to drive lasting customer relationships.

On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias? Will the new algorithm be as good? How much bigger can TikTok Shop get? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.

On today’s podcast episode, we discuss the three big questions surrounding Google right now: When and how will it monetize AI search? Is it spending too much on AI? Will it reconcile its two full-fledged AI chatbots? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.

Creator marketing has evolved from a nice-to-have resource for generating buzz to an essential part of a retailer’s commerce strategy. Gap Inc. serves as a prime example.

For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.

Anthropic says it prioritizes trust over monetization; the company says ads inside AI chat would undermine credibility in work, health, and reasoning contexts.

Amazon expands its agentic ad footprint; its new MCP server turns AI-driven advertising from experimentation into infrastructure, prioritizing controlled automation over raw API access.

This FAQ examines how shoppable media works, where consumers engage with it, and how marketers should evaluate these emerging formats.

On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: What are Netflix’s advertising expectations? What will actually happen with Warner Bros. Discovery? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes. Listen everywhere, and watch on YouTube and Spotify.

Last week, Amazon announced it would shut down its Amazon Fresh and Amazon Go locations. While this doesn’t signal a full retreat from physical retail, it does underscore Amazon’s growing emphasis on digital grocery, which has clear implications for its retail media strategy. Instead of prioritizing advertising tied to physical stores, Amazon is doubling down on media formats that can scale well beyond its owned retail footprint.

This FAQ explains what attention metrics are, why they matter now, and how advertisers can use them to improve media performance beyond viewability.

CEO neutrality carries brand risk; OpenAI and Anthropic leaders’ cautious political responses are an illustration of how hedging on values can erode trust rather than protect it.

Health and wellness is the only category where plans to increase spending outweigh plans to cut back in 2026, according to December 2025 data from CivicScience. That’s why retailers are stepping up their investments in wellness-driven products, services, and in-store experiences, trying to capitalize on consumers’ resolutions well into the new year.

This FAQ addresses what commerce media is, how it differs from retail media, and where growth opportunities exist for advertisers in 2026.

This FAQ covers the fundamentals of programmatic advertising and the trends shaping the market in 2026.

TikTok creator Khaby Lame is scaling beyond human limits thanks to his AI twin, expanding his global reach as part of a $900 million deal.