The share of consumers using mobile devices for retail purchases is lower in France and Germany than in several other nations in Western Europe. Yet together, the two countries will account for over $45 billion in mobile sales in 2018.
UK consumers tend to be digital leaders. Not so when it comes to digital banking and payments, though, with steady if unspectacular uptake positioning the UK as a middling market for such habits. Trust and security concerns are the main inhibitors.
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