Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
Marketers’ Roundtable: The Secrets to Success in Latin America’s Ecommerce Market

Marketers’ Roundtable: The Secrets to Success in Latin America’s Ecommerce Market

Interview
Aug 14, 2018

Three regional executives from eBay, OLX and PayPal discuss ecommerce trends in the region and how their companies found early success in the market.

Amazon Prime Day 2018

Amazon Prime Day 2018

Report
Jul 02, 2018

Amazon Prime Day has emerged as a retail phenomenon that’s reverberated around the industry. This report examines why consumers are responding so strongly to this new shopping holiday, and what retail brands and marketers can do to benefit from the uptick in mid-summer shopping and lead-in to the back-to-school season.

US Amazon Forecasts

Article
Jul 02, 2018

eMarketer recently published several Amazon forecasts, including retail ecommerce sales, direct vs. marketplace sales, retail ecommerce sales by product category, Amazon Prime users and households, and Amazon smart speaker users.

Younger Baby Boomers as Digital Users

Younger Baby Boomers as Digital Users

Report
Jun 06, 2018

Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.

The Technology Habits of Younger Boomers

The Technology Habits of Younger Boomers

Interview
Jun 04, 2018

Lori Bitter, president of The Business of Aging, discusses how younger boomers in the US make use of mobile devices, smart speakers, ecommerce and more.

Retail Mcommerce in France and Germany

Retail Mcommerce in France and Germany

Report
Apr 23, 2018

The share of consumers using mobile devices for retail purchases is lower in France and Germany than in several other nations in Western Europe. Yet together, the two countries will account for over $45 billion in mobile sales in 2018.

UK Digital Banking and Payments

UK Digital Banking and Payments

Report
Apr 04, 2018

UK consumers tend to be digital leaders. Not so when it comes to digital banking and payments, though, with steady if unspectacular uptake positioning the UK as a middling market for such habits. Trust and security concerns are the main inhibitors.

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