As traditional audience signals become less reliable, marketers are looking for more consistent ways to understand consumer behavior. Carrier data can provide another view into audience interests and intent without relying on cookies or mobile ad IDs.

Community platforms can give brands rich consumer insights while easing reliance on first-party data collection.

TikTok brings Out of Phone to more markets: Wider DOOH access lets brands extend effective user-generated content offline.

This benchmark covers how ad buyers can calibrate their total media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

Retail media drives discovery: In-store digital ads help shoppers find new products, giving CPG brands fresh ways to earn attention beyond planned buys.

Out-of-home flexes in Q1: A 15% UK revenue jump shows the format’s scale, while measurable brand impact keeps budgets flowing.

How can OOH ad buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?

Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels.

In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to overcome these constraints, and where the most meaningful opportunities lie as retailers work to scale the next stage of retail media.

OOH revenues hit $9.5 billion in 2025, representing 19 quarters of growth as DOOH fuels scale and measurable impact beyond screens.

OOH is enjoying a surge in M&A as the ad format entrenches itself as a reliable, growing staple of ad budgets.

Mexico’s digital ad market is rapidly transforming as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive.

Brazil’s digital ad market continues to transform as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive in the country’s fast-evolving landscape.

Out-of-home (OOH) ad revenues reached an all-time Q3 high, according to the Out of Home Advertising Association of America (OAAA). OOH ad revenues grew 4.5% YoY in Q3, reaching $2.13 billion—the 18th consecutive quarter of growth reported by OAAA. Sustaining investment in OOH will remain critical because the format offers reach unmatched by other channels by leveraging high-traffic locations and providing unavoidable exposure.

Latin America’s digital ad market is transforming as new formats, channels, and players emerge. Understanding the market forces, challenges, and opportunities driving these shifts is key to staying competitive in this fast-evolving landscape.

Out-of-home (OOH) advertising is evolving into a dynamic, data-rich medium that blends physical and digital engagement. Speaking at Advertising Week New York, OAAA’s Anna Bager and Vistar Media’s Lucy Markowitz described how AI, measurement, and social media are redefining OOH’s role in omnichannel marketing. Digital formats now make up over 36% of total OOH revenues, while programmatic buying and AI-driven creative optimization are transforming static screens into responsive canvases. Partnerships like TikTok’s “Out of Phone” show how viral content can extend into public spaces. The next phase of OOH will be defined not by size, but by intelligence and interactivity.

How can OOH ad buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?

Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels.

Latin America’s commerce media ecosystem is rapidly evolving. Financial, travel, and other nonretail players are now looking to monetize their own first-party data—following the path retailers have already paved.