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Out-of-home is more important than ever in the digital era

Article by Marisa Jones  |  Jun 11, 2026
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Out-of-home is more important than ever in the digital era
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Out-of-Home Ad Spending
United Kingdom

The news: UK out-of-home (OOH) advertising saw strong revenue growth in Q1 2026, according to data from Outsmart collated by PwC.

  • OOH ad revenues overall grew 15% YoY to £341.2 million ($449.48 million).
  • Digital OOH (DOOH) revenues increased 17.6%, while classic OOH grew by 10.1%. DOOH represented a 67% share of OOH revenues.

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