Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of four in the collection—we cover our latest forecasts for programmatic ad spending.

This deck covers:

• An overview of our programmatic ad spending forecasts as of Q2 2026.

This deck can help you:

• Allocate budgets for campaigns and develop media strategy (brands)
• Showcase opportunities to customers (media platforms and solution providers)
• Benchmark marketing performance (media platforms)