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The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

Audio by Marcus Johnson, Sarah Marzano  |  Mar 31, 2026
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The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition
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eMarketer Podcast
In-Store Shoppers & Buyers
Retail Sales
United States

In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to overcome these constraints, and where the most meaningful opportunities lie as retailers work to scale the next stage of retail media.

Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, YouTube, Podbean or wherever you listen to podcasts. Follow us on Instagram.

Episode Transcript:

 

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EMARKETER Podcast: The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition