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Disney+ Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Disney+
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

Article
Jun 30, 2022

Apple TV+ competes on quality: Meanwhile, Prime Video is adjusting its strategy, while Disney+ maintains the status quo.

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

Audio
Jun 24, 2022

On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Report
Jun 21, 2022

YouTube isn’t just for the smallest screens as more viewing takes place on other connected devices and mobile use declines. Streamers are taking in more upfront ad dollars. Netflix is shaking things up after subscription drops.

Canada Time Spent with Media 2022

Canada Time Spent with Media 2022

Report
Jun 07, 2022

Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.

The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ads

Audio
Jun 07, 2022

On today's episode, we discuss how close Disney+, HBO Max, Paramount+, and Peacock are to catching up with Netflix. "In Other News," we talk about the biggest takeaways from this year's upfronts and NewFronts events and how much waste is taking place in linear TV ads. Tune in to the discussion with our analyst Ross Benes.

Canada Ad Spending 2022

Canada Ad Spending 2022

Report
May 18, 2022

Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.

Netflix is in the early stages of exploring livestreams

Netflix is in the early stages of exploring livestreams

Article
May 17, 2022

Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.

UK Digital Video Viewers 2022

UK Digital Video Viewers 2022

Report
Mar 29, 2022

Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.

More than one-third of Disney+ viewers are under 25 years old

More than one-third of Disney+ viewers are under 25 years old

Article
Mar 25, 2022

For the first time, we broke out Disney+ and Netflix viewers by age. It’s widely understood Disney programs are usually aimed at youth. Our forecasts give some clarity on how much Disney+ skews toward young people compared with other streaming services.

Q1 2022 Digital Video Trends

Q1 2022 Digital Video Trends

Report
Mar 25, 2022

Peacock made audience gains as the streaming space gets more crowded.

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Streaming services turn their attention to ad-supported subscription tiers

Article
Mar 10, 2022

Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels

Netflix leads in usage, but are viewers paying up?

Article
Mar 09, 2022

Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.

Streaming services are rapidly branching out and bundling up

Article
Mar 07, 2022

Verizon’s new streaming subscription hub resembles cable bundles of old: Streaming services are fighting tooth and nail to get ahead in a congested field.

CNN+ strategy comes into focus amid an increasingly crowded subscription streaming landscape

CNN+ strategy comes into focus amid an increasingly crowded subscription streaming landscape

Article
Mar 04, 2022

The streaming subscription may be at a turning point: As CNN+ pricing and launch strategy comes into focus, there’s a question how much content consumers will pay for.

HBO Max’s euphoric ascent in the entertainment app rankings

HBO Max’s euphoric ascent in the entertainment app rankings

Article
Mar 04, 2022

HBO Max was the most downloaded US mobile entertainment app in 2021, with 46.0 million downloads and a monster growth rate of 101%. Second-place Netflix saw downloads drop by 15% year over year to 38.0 million.

Disney+, HBO Max, and Paramount+ at the end of 2021, cord-cutting in 2022, and AVOD ad spending

Disney+, HBO Max, and Paramount+ at the end of 2021, cord-cutting in 2022, and AVOD ad spending

Audio
Mar 03, 2022

On today's episode, we discuss whether Disney+ is back on track, how to read HBO Max's numbers, and whether Paramount+ can keep up. For "In Other News," we talk about why folks are cutting the cord today and why there's been a boost in ad-supported video-on-demand (AVOD) ad spending. Tune in to the discussion with our analyst Ross Benes.

Disney’s earnings show a company in transition

Article
Feb 11, 2022

Disney pivots to a streaming-first strategy: Strong subscriber growth and theme park revenues helped the entertainment company overcome higher expenses and flatlining revenues from linear television.

Comcast hopes Spanish-language media will put Peacock in the green

Article
Jan 14, 2022

Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.

Q4 2021 Digital Video Trends

Q4 2021 Digital Video Trends

Report
Dec 17, 2021

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

Insider Intelligence’s Western Europe Trends to Watch in 2022

Insider Intelligence’s Western Europe Trends to Watch in 2022

Report
Dec 15, 2021

Key developments to watch in 2022 include the evolution of in-store retail technology; hotter competition in the paid-for video marketplace; the revival of digital out-of-home ads; and ongoing issues with digital privacy and security.

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