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Disney+ Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Disney+
UK Digital Video 2020

UK Digital Video 2020

Report
Oct 07, 2020

Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.

Canada Digital Video 2020

Canada Digital Video 2020

Report
Oct 06, 2020

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

US Digital Video 2020

US Digital Video 2020

Report
Oct 05, 2020

The coronavirus pandemic has accelerated cord-cutting and boosted streaming video viewing.

Entertainment Digital Ad Spend Will Rebound More than 20% in 2021

Article
Sep 22, 2020

With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.

Can Netflix Fight Back Against the Horde of Rivals?

Can Netflix Fight Back Against the Horde of Rivals?

Audio
Sep 10, 2020

Business Insider Intelligence senior analyst Audrey Schomer, eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom, and vice president of content studio at Insider Intelligence Paul Verna discuss the streaming wars. How long can Netflix maintain its lead? What does the future hold for premium video-on-demand? What's the ceiling for Disney+? And what do we think of the new Apple TV+ bundle strategy?

Disney+ Reaches 60 Million Subscribers, Saving Quibi and a YouTube Alternative

Disney+ Reaches 60 Million Subscribers, Saving Quibi and a YouTube Alternative

Audio
Aug 17, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss where Disney+ currently slots in the video streaming market. They then talk about whether a free ad-supported tier can save Quibi, the difficulty of deciding what to watch and if Facebook's music video offering will rival YouTube's.

HBO Max Is Here. Now What?

HBO Max Is Here. Now What?

Audio
Jun 02, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna at Insider Intelligence discuss the launch of HBO Max. How is it different from HBO's other products, can its content compete and do Americans want it? They then talk about Disney+ reaching 55 million subscribers, programmatic OTT being set to surge and a new merged entity called NBCUniversal Television and Streaming.

In the US, People Are Switching to Digital for Live Sports Viewing

In the US, People Are Switching to Digital for Live Sports Viewing

Article
May 29, 2020

Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.

Q2 2020 Digital Video Trends

Q2 2020 Digital Video Trends

Report
May 28, 2020

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

TV and Digital Video Measurement 2020

TV and Digital Video Measurement 2020

Report
May 14, 2020

With more viewers leaving traditional TV for digital streaming options, marketers are figuring out how to comprehensively measure their video audiences.

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COVID-19 Impact: UK Time Spent with Digital Video

Video
May 06, 2020

eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video in the UK.

UK Time Spent with Media 2020

UK Time Spent with Media 2020

Report
May 06, 2020

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

Bored At Home, US Consumers May Be Eyeing New Subscription Services

Bored At Home, US Consumers May Be Eyeing New Subscription Services

Article
Apr 30, 2020

As consumers continue to spend more time at home, it's no surprise that some are eyeing popular services to help pass the time.

The Weekly Listen: Disney+ Hits 50 Million Subscribers, Emails that Arrive on Time and Airbnb Grapples with Coronavirus

The Weekly Listen: Disney+ Hits 50 Million Subscribers, Emails that Arrive on Time and Airbnb Grapples with Coronavirus

Audio
Apr 17, 2020

eMarketer principal analyst Mark Dolliver and junior analysts Blake Droesch and Lucy Koch discuss Disney+ reaching 50 million subscribers, how Airbnb is doing, a tool that sends people emails when they're looking at their inbox, LinkedIn engagement, Apple and Google teaming up on contact tracing COVID-19, what's in the middle of America and more.

Attitudes Toward Coronavirus Vary Among Age Groups; Marketers Will Need to Look Past Anecdotal Stereotypes

Article
Apr 09, 2020

New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.

How COVID-19 Is Affecting TV and Video Streaming

How COVID-19 Is Affecting TV and Video Streaming

Audio
Apr 06, 2020

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom discuss what advertisers are doing with those sports programming dollars, how bad cord-cutting might get, the future of spending on original content, and more. They then cover how Disney+ is doing in the US and abroad, Fox Corp.'s recent purchase of Tubi and Hulu viewership growth.

Q1 2020 Digital Video Trends

Q1 2020 Digital Video Trends

Report
Mar 30, 2020

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

US Subscription Video Landscape 2020

US Subscription Video Landscape 2020

Report
Feb 20, 2020

The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.

How Could Disney+ Reshape Kids’ Digital Video Consumption?

How Could Disney+ Reshape Kids’ Digital Video Consumption?

Article
Feb 18, 2020

Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.

Surveying the Subscription Video Landscape

Surveying the Subscription Video Landscape

Audio
Feb 18, 2020

Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.

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