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Disney+ Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Disney+

Disney+ Viewers, India

CollectionSnapshot
Sep 20, 2023

Disney+ Viewers, UK

CollectionSnapshot
Sep 20, 2023

Over-the-Top (OTT) Video Service Users, UK

CollectionSnapshot
Sep 20, 2023

Disney and Spectrum reach a new deal that includes Disney+ and ESPN subscriptions

Article
Sep 12, 2023

Disney and Charter’s carriage fee clash is a landmark moment: A new deal includes Disney+ and ESPN subscriptions for the linear TV service’s customers.

As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money

As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money

Article
Aug 25, 2023

Inflation forces judicious consumers to get more judicious with streamers: Netflix thrives with strategic moves, while others invest heavily in content.

The Daily: Disney+ loses users, what's next for writers strike negotiations, and The Roku Channel establishes itself

Audio
Aug 22, 2023

On today's podcast episode, we discuss why Disney+ is losing users, what a Disney+ password-sharing crackdown would look like, and the impact of ESPN Bet. "In Other News," we talk about what the Alliance of Motion Picture and TV Producers is offering at the latest writers strike negotiations and why The Roku Channel has become a legitimate player in the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

Hollywood strikes could cause advertisers to divert video spending

Hollywood strikes could cause advertisers to divert video spending

Article
Aug 14, 2023

The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.

Disney launches an AI task force to implement the tech across the company

Disney launches an AI task force to implement the tech across the company

Article
Aug 09, 2023

Disney’s future is built on AI: The company has a task force looking for ways to implement the tech across its vast entertainment empire.

Six in 10 streaming viewers will watch ads to save a few bucks

Six in 10 streaming viewers will watch ads to save a few bucks

Article
Aug 07, 2023

Most viewers can tolerate ads, actually: Only 16%–17% of viewers can't tolerate them, per Hub Entertainment research, suggesting room for further AVOD growth.

Peacock and Hulu subscribers opt for ad-supported plans

Peacock and Hulu subscribers opt for ad-supported plans

Article
Aug 02, 2023

The majority of subscription video-on-demand sign-ups on Peacock and Hulu are ad-supported, according to Antenna, accounting for 69% and 58% of overall subscription plans, respectively.

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YouTube Bets on Long and Short Content to Right Its Ship

YouTube Bets on Long and Short Content to Right Its Ship

Report
Jul 18, 2023

Following three consecutive quarters of ad revenue losses, YouTube faces an urgent need to restore growth. This could present marketers using YouTube with opportunities to target audiences on both connected TVs and smartphones.

US Time Spent With Media Forecast 2023

US Time Spent With Media Forecast 2023

Report
Jul 11, 2023

US adults will spend 1 minute less with media this year than in 2022, although the longer-term topline trend is stable. Among formats and platforms, CTV is grabbing share, mobile is approaching a plateau, and Netflix and TikTok reign supreme.

Q2 2023 Digital Video Forecasts and Trends

Q2 2023 Digital Video Forecasts and Trends

Report
Jun 21, 2023

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

Connected TV Explainer

Connected TV Explainer

Report
Jun 16, 2023

This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.

UK Time Spent With Media Forecast 2023

UK Time Spent With Media Forecast 2023

Report
Jun 08, 2023

Total media time is flattening out in the UK after the artificial bump brought about by the pandemic. Video consumption, though, via multiple platforms, is one area where marketers can count on continued consumer engagement.

Canada Time Spent with Media 2023

Canada Time Spent with Media 2023

Report
Jun 02, 2023

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

TV and Connected TV Ad Spending Forecasts 2023

TV and Connected TV Ad Spending Forecasts 2023

Report
Jun 01, 2023

Our latest forecasts for TV and CTV ad spending, as well as those for time spent with each medium, point to CTV’s inevitable eclipse of its linear counterpart.

The Weekly Listen: Does the NFL have a viewership problem, Disney+ and Hulu combine, and are free returns over?

Audio
May 18, 2023

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

Disney's upfront presentation deemphasizes scripted content—while leaning into sports

Article
May 17, 2023

Disney adapts to industry challenges: House of Mouse emphasizes ESPN's sports offerings and nonscripted content at upfronts.

Disney will launch a ‘one-app experience’ in 2023, bringing Hulu content to Disney+

Disney will launch a ‘one-app experience’ in 2023, bringing Hulu content to Disney+

Article
May 11, 2023

Price hikes helped Disney offset subscriber losses: Disney remained relatively still in its earnings report, but the year ahead will have major shifts.

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